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Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]
Posted: Friday, September 3rd 2010

Congress Steps onto the YouTube Soapbox

Until recently, "franking" rules dating back to the days of snail mail and newsletters limited the use of online tools by members of Congress. But in September, thanks in part to a DC grassroots campaign called Let Our Congress Tweet, those rules were relaxed, enabling lawmakers t  [...]
Posted: Tuesday, January 13th 2009

Obama's Fireside Chats Hit YouTube

With what The Guardian called "an ultra-modern echo of Franklin D. Roosevelt's regular folksy radio broadcasts," President Elect Barack Obama has launched a weekly address to the nation -- via YouTube. Like Roosevelt's "fireside chats," Obama uses a contrived intimate setting to discuss issues plaguing the country -- the economy, energy, healthcare, education -- and outlines plans to resolve them:   [...]
Posted: Monday, November 17th 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Ex-Clinton Aid Reps Phorm to Policy-Makers

Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T. Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as   [...]
Posted: Friday, August 1st 2008

Spot Runner Bakes Up Ad Templates for Politicians

Spot Runner has launched a site designed for political candidates, reports Broadcasting & Cable. The political ad site is stocked with spots on education and taxes, all of which await tweaking from a creative but time  [...]
Posted: Thursday, March 27th 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment. The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts. The 10 predictions  [...]
Posted: Monday, January 7th 2008

'Hillary 1984' Viral - Obama Did Do It, Sort of

The creator of a controversial YouTube clip that attacked Sen. Hillary Rodham Clinton was an employee of Blue State Digital, an Internet strategy firm on the payroll of the presidential campaign of Sen. Barack Obama, writes The Washington Post. "I made the 'Vote Different' ad because I wanted to expr  [...]
Posted: Friday, March 23rd 2007

Honda Licenses JibJab Video for Presidents' Day Ad Campaign

For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports.  The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but wi  [...]
Posted: Monday, February 12th 2007

Forbes Launches Business/Beltway Politics Section

Forbes.com is expanding its coverage of business-oriented news from Washington, D.C., with the launch of a new section, Business In The Beltway (www.forbes.com/beltway) and will also carry feeds from RealClearPolitics.com, featuring political news, commentary and analysis from "the nation's thought leaders," it said. "The convergence of business and po  [...]
Posted: Tuesday, April 18th 2006

Hearing Set for Bill Giving Telcos Video Franchises

The Republican-backed bill that would allow telephone companies to offer nationwide television-based video services - and so challenge cable companies - faces an initial public hearing March 30, BrandWeek reports (via MediaBuyerPlanner). Under the bill, Verizon and AT&T, among others, would gain the ability  [...]
Posted: Wednesday, March 29th 2006

New JibJab Video '2-0-5' Is Year-End Round-up

'Half of Europe Hates my guts...' Gregg and Evan Spiridellis's latest online animated jab, titled "2-0-5!" - once again aimed at at P  [...]
Posted: Friday, December 16th 2005

Army to Launch Videogame Console Campaign

If today's videogame players are tomorrow's soldiers, best start training as many player/soldiers as possible, as soon as possible, before we start running out of troops for Iraq and other hotspots... seems to be part of the idea behind a new deal between the U.S. Army and videogame publisher Ubisoft. ClickZ reports that Ubisoft will release the "America's Army: Rise of the Soldier" game for PlayStation 2 and Xbox consoles this fall. B  [...]
Posted: Monday, August 29th 2005

Startup Digital Agency to Tackle Policy Issues

ClickZ reports that Next Generation Advertising, a startup agency in Washington D.C., will be offering online creative and media services related to public policy issues. It will focus on rich media, especially video; its current work includes video campaigns on environmental issues and foreign policy. Its media services include advertising on blogs via the BlogAds network. A spokesman said the agency would avoid working on electoral c  [...]
Posted: Wednesday, May 25th 2005

White House's Barney Withheld from Internet Distribution

CNET: Dogfight over videos of White House pup In what is becoming an annual rite, the White House's holiday-themed playful digital video of the First Dog Barney Bush is also becoming a regular tiff between online news sites and the Bush Administration  [...]
Posted: Friday, November 19th 2004

JibJab Handicapped to Win Rights Suit

Wired: JibJabbing for Artists' Rights Canvassing a bunch of intellectual property lawyers, Wired reports that the JibJab Media case against would-be copyright enforcer Ludlow Music seems pretty cut-and-dried. It seems everyone agrees that the JibJab political parody that used a Woody Guthrie song - the rights to which are owned by Ludlow - is a pretty simple case of "fair us  [...]
Posted: Thursday, August 5th 2004

Huffington Campaign Gets Mileage from More Funny Flash Ads

Special Interest Brothel AP: Analysis of Huffington's new online campaign ad on special interests Arianna Huffington, candidate in the already-funny California gubernatorial recall election, p  [...]
Posted: Wednesday, September 24th 2003

Huffington Kicks Schwarzenegger's Butt in Hybrid/Hummer Movie

Hybrid vs. Hummer: Arianna Huffington for Governor! Arianna Vs. Arnold Arianna Huffington, candidate for California Governor, has launched a three-minute Flash movie featuring a drag race between her economical hybrid vehicle and Arnold's  [...]
Posted: Thursday, September 4th 2003