Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 210 | 138 |
| » ad pricing | 15 | 333 |
| » ad selling | 74 | 274 |
| » ad targeting | 68 | 280 |
| » ad technologies & vendors | 86 | 262 |
| » advertainment | 29 | 319 |
| » affiliate marketing | 3 | 345 |
| » agencies & ad departments | 30 | 318 |
| » alternative marketing | 55 | 293 |
| » Asia/Pacific | 6 | 342 |
| » automotive | 14 | 334 |
| » b2b | 1 | 347 |
| » best practices | 28 | 320 |
| » Big Picture | 1 | 347 |
| » biz buzz | 23 | 325 |
| » branding | 59 | 289 |
| » broadband | 85 | 263 |
| » campaigns & creatives of note | 23 | 325 |
| » case studies | 5 | 343 |
| » co-op marketing & partnerships | 4 | 344 |
| » computers & tech | 18 | 330 |
| » consumer packaged goods | 10 | 338 |
| » CRM | 2 | 346 |
| » cross media | 56 | 292 |
| » demographics | 62 | 286 |
| » direct marketing | 37 | 311 |
| » domain names | 14 | 334 |
| » don't believe the hype | 7 | 341 |
| » e-commerce | 40 | 308 |
| » email marketing | 20 | 328 |
| » entertainment | 138 | 210 |
| » Europe | 22 | 326 |
| » events | 5 | 343 |
| » finance | 7 | 341 |
| » global | 9 | 339 |
| » healthcare | 4 | 344 |
| » How-to | 1 | 347 |
| » I-PR & business communications | 5 | 343 |
| » instant messaging marketing | 2 | 346 |
| » intrusive formats | 11 | 337 |
| » legal, government & regulation | 12 | 336 |
| » loyalty & retention | 7 | 341 |
| » major account moves | 4 | 344 |
| » major brands | 26 | 322 |
| » major players news | 78 | 270 |
| » measurement & analytics | 42 | 306 |
| » media convergence | 108 | 240 |
| » minorities | 1 | 347 |
| » mobile marketing | 38 | 310 |
| » multi-channel marketing | 16 | 332 |
| » new and improved | 11 | 337 |
| » online ad market | 180 | 168 |
| » pearls of wisdom | 17 | 331 |
| » people | 6 | 342 |
| » personalization | 5 | 343 |
| » political parties & organizations | 1 | 347 |
| » privacy | 5 | 343 |
| » promotions | 3 | 345 |
| » publishing | 87 | 261 |
| » real estate | 2 | 346 |
| » search engine marketing | 50 | 298 |
| » Segmentation & Markets | 1 | 347 |
| » seniors | 2 | 346 |
| » sex sells | 2 | 346 |
| » signs of doom | 7 | 341 |
| » signs of recovery | 10 | 338 |
| » signs of what's to come | 149 | 199 |
| » small business | 3 | 345 |
| » spam & anti-spam | 4 | 344 |
| » syndication & RSS | 8 | 340 |
| » technical innovation | 13 | 335 |
| » telecom | 22 | 326 |
| » text ads | 43 | 305 |
| » tools & software | 29 | 319 |
| » top stories | 49 | 299 |
| » travel | 2 | 346 |
| » user experience | 75 | 273 |
| » viral marketing & social media | 33 | 315 |
| » weblog marketing | 19 | 329 |
| » women | 9 | 339 |
| » worst practices | 10 | 338 |
| » Youth | 15 | 333 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Nielsen Contemplates a Definition Change for Television Household; Online Video Ad Providers Aren't Waiting
The Nielsen Company says that the number of American households that own television sets has dropped 2.2 percentage points from 98.9% to 96.7%. Half of that drop can be attributed to poverty: low-income Americans can no longer afford the ever-increasing cost of high-tech television sets. The other half of the increase, though, is traced directly to the growing trend of online users and their reliance on their mobile devices, for, well, everything. It is these consumers that is prompting Nielse [...]
Posted: Tuesday, May 3rd 2011
Top News: Here comes the news apps | IAB launches mobile ad think tank | Ad vertification rising | 60 million HTC Android handsets
Publishing:
Here come the News apps.
Study: iPads hurting newspapers?
YouTube extends video time, eyes TV.
Mobile Mar [...]
Posted: Friday, December 10th 2010
Top News: Shopping search | Mobile payments | Spammers to target Facebook Messages | Twitter notification
Search:
Google expands image ad units with leaderboard unit.
Google launches Boutiques.com shopping search.
Mobile Computing:
US telcos unveil joint venture for mobile payments. [...]
Posted: Wednesday, November 17th 2010
Top News: AOL's new homepage | YouTube introduces live video ads | Apple fourth in phone sales | adCenter bug?
Business Strategies:
AOL to unveil redesigned home page next week.
Groupon releases pricing for self-serve product.
Yahoo starts [...]
Posted: Friday, October 29th 2010
Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android
People:
Departing Microsoft visionary Ray Ozzie sees "post-PC" world.
Ad Technologies:
Adobe works up new ad format for smartphones.
Testing a bar code technology for 2-D smartphones. [...]
Posted: Tuesday, October 26th 2010
Marketing Data RoundUp: All about online video
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Repurposed TV Spots Result in Higher Brand Awareness
Repurposed TV spots result in higher brand awareness metrics, a study by Millward Brown's Dynamic Logic finds [pdf [...]
Posted: Wednesday, September 22nd 2010
Top Industry News for 9-09-10: What will Google Instant do to SEO, AdWords?
Search:
What will Google Instant do to SEO and its own AdWords system?
Google kicks long-tail search to the curb with Instant Search.
What's in a search [...]
Posted: Thursday, September 9th 2010
Marketing Data RoundUp: Marketers like to use video for education
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Marketers Use Video to Educate
Marketers use video for educational purposes, according to a new study from King Fish Media, Hubspot and Junta 42. It found [...]
Posted: Tuesday, August 24th 2010
Marketing Data RoundUp: LinkedIn the top tool for marketers
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
LinkedIn the Top Tool for Marketers
Almost nine in 10 companies use LinkedIn as part of their social media strategy, according to a new study fr [...]
Posted: Thursday, August 19th 2010
Marketing Data RoundUp: Social media still not a full-time job at most firms
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Social Media Still Not a Full-Time Job
Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone's overall responsibilities, [...]
Posted: Wednesday, August 18th 2010
Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits
Mobile Marketing:
Apple still gets 55% of mobile ad hits.
Hulu serving three times as many video ads as YouTube.
Report says Apple to launch 7-inch iPad by Christmas.
Social Media: [...]
Posted: Wednesday, August 18th 2010
Half of Adults Consume Online Video
Fifty-two percent of US adults, and 69% of US adult internet users, have used the internet to watch or download video, according to the Pew Internet & American Life Project.
Entertainment, Info Both Popular
Between 2007 and 2009, there were dramatic increases in the number of Americans who watched the following kinds of videos online (via MarketingCharts):
Comedy or h [...]
Posted: Friday, June 4th 2010