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Making Plans (Reluctantly) for a 7-inch Tablet

When Google’s acquisition of Motorola Mobility is complete it will have three tablets in its house, the smallest being the 8.2-inch Xyboard. However, Google is also eying producing a 7-inch tablet, according to CNET. A DisplaySearch analyst told CNET that such a Google-branded tablet, with 1280x800 resolution, could enter the market later this year and that productio  [...]
Posted: Friday, February 24th 2012

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

Ready-Made, Hosted Online Video Templates for SMBs

A partnership formed yesterday between ready-to-air ad provider Spotzer Media Group, and local business owner network MerchantCircle, give 600,000 small business owner (SMBs) access to scalable, affordable custom videos. Many local merchants cannot afford to promote via professionally-produced videos, be they short clips for the web or full-length TV spots, stated Darren Waddell, MerchantCircle's VP of Mar  [...]
Posted: Thursday, September 18th 2008

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]
Posted: Friday, July 25th 2008

Boston.com Taps Google, Shafts Axciom, for Search

The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ. Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search  [...]
Posted: Tuesday, April 1st 2008

AP to Help News Sites Monetize Video

The Associated Press wants local news sites make money from their video content and has introduced new tools to help them do so, reports Mediaweek. The AP is giving local TV stations, newspapers and radio stations the ability to upload their videos to the video player provided as part of the AP's Online Video Network. Outlets can also include their own local ads, making the video more re  [...]
Posted: Thursday, January 10th 2008

Small Businesses Love Online, but Rely on Traditional Advertising

Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads. Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses,   [...]
Posted: Thursday, December 20th 2007

US Local Online Ad Spend Close to $3B in '07, $8B in '11

US local online ad spend will reach US$ 2.9 billion, or 13.4 percent of US online advertising spending, eMarketer projects in a newly released report, "Local Online Advertising: Measuring the Market," according to MarketingCharts. The local online ad market is projected to increase from US$ 2.1 billion   [...]
Posted: Wednesday, September 5th 2007

IBM Ads Launch In-Banner Video, Audio, Text Chat

Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps. Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM "concierge" to discuss the Express Advantage product suite, reports ClickZ. Visitors can launch a chat session within the ad unit, without leaving the page. Using video, VoIP an  [...]
Posted: Monday, October 23rd 2006

AutoTrader.com Launches Online Advertising Training Site for Dealers

Atlanta-based auto classifieds marketplace and consumer information website AutoTrader.com has launched Advertising Essentials, an interactive educational site for automotive dealers, the company announced. The site aims to provide dealers with practical skills and tactics to merchandise cars via the internet and maximize return on online advertisin  [...]
Posted: Tuesday, February 21st 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Online Agency Creates $500 TV Ads for Local Businesses

A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500,   [...]
Posted: Thursday, January 12th 2006

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

Lightningcast Announces Web Video Ad Network

Lightningcast announced plans to create a web video network to allow advertisers to run internet video ads on small-to-midsize websites, AdWeek reports. Called Instream, the network intends to provide smaller publishers to tap into the growing demand for online video advertising, and it will begin to sell ads in September. Lightningcast plans to allow advertisers control over where their ads appea  [...]
Posted: Tuesday, June 28th 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004