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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?

Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats. That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues   [...]
Posted: Thursday, May 17th 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]
Posted: Tuesday, April 17th 2012

Marketing Data RoundUp: Marketers like to use video for education

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Marketers Use Video to Educate Marketers use video for educational purposes, according to a new study from King Fish Media, Hubspot and Junta 42. It found  [...]
Posted: Tuesday, August 24th 2010

Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits

Mobile Marketing: Apple still gets 55% of mobile ad hits. Hulu serving three times as many video ads as YouTube. Report says Apple to launch 7-inch iPad by Christmas. Social Media:  [...]
Posted: Wednesday, August 18th 2010

The New Mobile Ads From Which There is No Escape

A new generation of mobile ads are coming to market that are entertaining and engaging that earlier banner or search ads. They better be: consumers have little choice but to watch them. As more of these ads make their way into mainstream mobile environment, it will be interesting to see how users react. Will these new ads be similar to banner ads - namely consumers just learn to ignore them? Or will consumers become outraged that an ad invades their mobile device - which for many is akin to t  [...]
Posted: Tuesday, August 10th 2010

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

Old Spice Viral Campaign Translates into Sales - Lots of Them

New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body Wash jumped 55% in the last three months; in the past month alone they rose 107%. (via Brandweek). Other marketing agencies are spotting a lift in sales as well. "We think t  [...]
Posted: Wednesday, July 28th 2010

They Move, Smell, and Can Get You Arrested: Odd Ad Formats

The California legislature is considering issuing digital license plates, turning the automobiles on which they are affixed to miniature - and moving - billboards. Lawmakers are being asked to conduct a feasibility study on the subject, according to the Los Angeles Times. Other uses for the digital license plates would include notices about hazardous road conditio  [...]
Posted: Tuesday, June 29th 2010

3 Steps to Tailoring a Virtual Goods Campaign to Young People

The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples. This holds true for campaigns aimed at a younger demographic -   [...]
Posted: Monday, June 28th 2010

Burberry Pushes Luxury Brand Envelop with Interactive Fashion Show Ad

Burberry is launching an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad. The products, the models, the collection itself are all motion-responsive with users able to control the cast and products in each shot. (via Retail We  [...]
Posted: Friday, June 25th 2010

Half of Adults Consume Online Video

Fifty-two percent of US adults, and 69% of US adult internet users, have used the internet to watch or download video, according to the Pew Internet & American Life Project. Entertainment, Info Both Popular Between 2007 and 2009, there were dramatic increases in the number of Americans who watched the following kinds of videos online (via MarketingCharts): Comedy or h  [...]
Posted: Friday, June 4th 2010

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

My Favorite Online Marketing Tool

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of our informal survey. Onl  [...]
Posted: Wednesday, May 19th 2010

Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010