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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ  [...]
Posted: Monday, May 7th 2012

Wrigley's Orbit Tries Out Mobile Video Ads

Wrigley’s Orbit gum is expanding its digital marketing to include mobile video ads. The ads, which focus on how the gum can solve bad breath, is running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes, Mobile Marketer reports. Wrigley’s is among a surprisingly minority of brands trying out this ad channel. Mobile Rich Media Shows Si  [...]
Posted: Friday, April 13th 2012

3D Tries Again to Gain a Foothold

3D technology was seemingly a trend that peaked in 2010 when the movie Avatar was released. Subsequent titles scrambled to film movies in the technology--or enhance those already in production--because of the popularity. Marketers watched the activity with interest, and tried their own experiments with 3D digital advertising. Interest, however, faded on the part of consumers and marketers, replaced by other technology in the   [...]
Posted: Monday, April 9th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]
Posted: Monday, April 9th 2012

Glad Trash Bags Campaign Reflects Industry Focus on Video

Glad, the maker of trash bags, has launched a Facebook- and YouTube-based campaign for its Black Bag line. The campaign is a reflection of industry research on how people are using the product—as well as the larger trends in social media campaigns, namely an emphasis on clever YouTube videos. Clorox, which owns the brand, found that families use the Global Black Back product, originally meant for outdoor work, for everyday use—especially when they are a lot of children in the h  [...]
Posted: Friday, April 6th 2012

New App Pricing Models May Emerge Under 4G

The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days. The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu  [...]
Posted: Wednesday, March 21st 2012

Making Plans (Reluctantly) for a 7-inch Tablet

When Google’s acquisition of Motorola Mobility is complete it will have three tablets in its house, the smallest being the 8.2-inch Xyboard. However, Google is also eying producing a 7-inch tablet, according to CNET. A DisplaySearch analyst told CNET that such a Google-branded tablet, with 1280x800 resolution, could enter the market later this year and that productio  [...]
Posted: Friday, February 24th 2012

Netflix, Hulu Fight for Market Share with Original Programming

Hulu has launched its first original scripted series Battleground. It follows, by just one week, Netflix's own foray into original programing, with the roll out of the TV show, Lilyhammer, which stars Steven van Zandt as   [...]
Posted: Wednesday, February 15th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

A Look At Yahoo Search's Rich Ads Performance

Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance. "Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho  [...]
Posted: Thursday, December 29th 2011

Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra

Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,” Rod  [...]
Posted: Wednesday, August 3rd 2011

Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal

Legal/Regulatory: DOJ asks Google for more info on AdMeld buy. US Senate to hold 'Power Of Google' hearing on Sept 21. Broadband: AT&T   [...]
Posted: Thursday, July 28th 2011

Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes

This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360. The technology, demoed at the conference, and blogged about later, by Mark Kroese,  [...]
Posted: Tuesday, June 21st 2011