Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 992 | 100 |
| » ad pricing | 71 | 1021 |
| » ad selling | 507 | 585 |
| » ad targeting | 468 | 624 |
| » advertainment | 313 | 779 |
| » Advertising | 3 | 1089 |
| » affiliate marketing | 8 | 1084 |
| » agencies & ad departments | 302 | 790 |
| » alternative marketing | 361 | 731 |
| » Asia/Pacific | 22 | 1070 |
| » automotive | 92 | 1000 |
| » b2b | 29 | 1063 |
| » best practices | 113 | 979 |
| » Beyond Marketing | 2 | 1090 |
| » Big Picture | 4 | 1088 |
| » biz buzz | 457 | 635 |
| » branding | 350 | 742 |
| » broadband | 412 | 680 |
| » campaigns & creatives of note | 344 | 748 |
| » case studies | 17 | 1075 |
| » co-op marketing & partnerships | 156 | 936 |
| » computers & tech | 95 | 997 |
| » consumer packaged goods | 43 | 1049 |
| » CRM | 5 | 1087 |
| » cross media | 246 | 846 |
| » demographics | 165 | 927 |
| » direct marketing | 86 | 1006 |
| » domain names | 115 | 977 |
| » don't believe the hype | 28 | 1064 |
| » e-commerce | 146 | 946 |
| » email marketing | 54 | 1038 |
| » entertainment | 660 | 432 |
| » Europe | 65 | 1027 |
| » events | 29 | 1063 |
| » finance | 21 | 1071 |
| » global | 19 | 1073 |
| » healthcare | 16 | 1076 |
| » How-to | 5 | 1087 |
| » I-PR & business communications | 14 | 1078 |
| » instant messaging marketing | 17 | 1075 |
| » interviews | 8 | 1084 |
| » intrusive formats | 57 | 1035 |
| » legal, government & regulation | 70 | 1022 |
| » loyalty & retention | 38 | 1054 |
| » major account moves | 22 | 1070 |
| » major brands | 341 | 751 |
| » major players news | 750 | 342 |
| » Marketing | 1 | 1091 |
| » measurement & analytics | 134 | 958 |
| » media convergence | 500 | 592 |
| » minorities | 5 | 1087 |
| » mobile marketing | 162 | 930 |
| » multi-channel marketing | 82 | 1010 |
| » new and improved | 210 | 882 |
| » nonsense & parodies | 22 | 1070 |
| » online ad market | 645 | 447 |
| » pearls of wisdom | 48 | 1044 |
| » people | 69 | 1023 |
| » personalization | 51 | 1041 |
| » political parties & organizations | 19 | 1073 |
| » privacy | 22 | 1070 |
| » promotions | 65 | 1027 |
| » publishing | 494 | 598 |
| » real estate | 4 | 1088 |
| » research & stats | 348 | 744 |
| » search engine marketing | 185 | 907 |
| » Segmentation & Markets | 1 | 1091 |
| » seniors | 2 | 1090 |
| » sex sells | 7 | 1085 |
| » signs of doom | 18 | 1074 |
| » signs of recovery | 19 | 1073 |
| » signs of what's to come | 577 | 515 |
| » small business | 15 | 1077 |
| » spam & anti-spam | 10 | 1082 |
| » Spanish-speaking | 4 | 1088 |
| » syndication & RSS | 62 | 1030 |
| » technical innovation | 151 | 941 |
| » telecom | 57 | 1035 |
| » text ads | 135 | 957 |
| » tools & software | 326 | 766 |
| » top stories | 244 | 848 |
| » travel | 15 | 1077 |
| » user experience | 314 | 778 |
| » Verticals & Sector | 1 | 1091 |
| » viral marketing & social media | 236 | 856 |
| » weblog marketing | 69 | 1023 |
| » women | 36 | 1056 |
| » worst practices | 34 | 1058 |
| » Youth | 63 | 1029 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
ValueClick Adds Digital Video Ads To Its Offerings
ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,†focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an [...]
Posted: Friday, May 11th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Wrigley's Orbit Tries Out Mobile Video Ads
Wrigley’s Orbit gum is expanding its digital marketing to include mobile video ads. The ads, which focus on how the gum can solve bad breath, is running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes, Mobile Marketer reports.
Wrigley’s is among a surprisingly minority of brands trying out this ad channel.
Mobile Rich Media Shows Si [...]
Posted: Friday, April 13th 2012
Glad Trash Bags Campaign Reflects Industry Focus on Video
Glad, the maker of trash bags, has launched a Facebook- and YouTube-based campaign for its Black Bag line. The campaign is a reflection of industry research on how people are using the product—as well as the larger trends in social media campaigns, namely an emphasis on clever YouTube videos.
Clorox, which owns the brand, found that families use the Global Black Back product, originally meant for outdoor work, for everyday use—especially when they are a lot of children in the h [...]
Posted: Friday, April 6th 2012
New App Pricing Models May Emerge Under 4G
The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days.
The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu [...]
Posted: Wednesday, March 21st 2012
Making Plans (Reluctantly) for a 7-inch Tablet
When Google’s acquisition of Motorola Mobility is complete it will have three tablets in its house, the smallest being the 8.2-inch Xyboard. However, Google is also eying producing a 7-inch tablet, according to CNET.
A DisplaySearch analyst told CNET that such a Google-branded tablet, with 1280x800 resolution, could enter the market later this year and that productio [...]
Posted: Friday, February 24th 2012
Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony
Mobile Computing:
Apple is rushing to finalize apps for onstage iPad 3 demos and commercials.
iPad retains value longer than Kindle, research finds.
Do Not Track:
Do Not Track Plus [...]
Posted: Friday, February 10th 2012
Google Dives Deeper in Retail with Google Catalogs
Google is pushing further into the retail vertical with the introduction of Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content.
So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, [...]
Posted: Tuesday, August 16th 2011
Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra
Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra.
The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,†Rod [...]
Posted: Wednesday, August 3rd 2011