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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

PR Blackout Challenges Mom Bloggers to Return to Basics

Mommy blogger community MomDot has proposed a challenge to mom-bloggers everywhere: to stop promoting the wares of sponsors, PR agents and free-gift-givers -- for a week. From August 10-16, the PR Blackout campaign will encourage mom bloggers to go back to basics. "We want to see your blog naked, raw," wrote MomDot. "Talk about your kids, your marriage, your college, your hopes, your dreams, your house and whatever you can com  [...]
Posted: Tuesday, July 14th 2009

IAB Seeks Comment for In-Game Ad Guidelines

The Interactive Advertising Bureau (IAB) is compiling a common methodology for in-game advertising measurement. Areas it hopes to unify include how impressions are counted, and how in-game ads are bought and sold. Industry leaders were involved to help compose the standards, which primarily cover dynamic in-game ads that appear in PC or console-based games. They also: Provide a unified method for counting impressions Include definitions to clarify and quantify the value o  [...]
Posted: Thursday, June 18th 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

Boon to Proofreaders: Gmail Debuts 'Undo Send'

Mere days after Google unveiled an email preview feature for YouTube videos, Yelp reviews and Flickr and Picasa photos, Gmail Labs is introducing yet another feature that enables marketers to preempt a botched email blast. Undo Send enables users to effectively unsend emails that were prematurely sent -- or that contain errors. The window of opportunity is a small one, however. "This feature can'  [...]
Posted: Friday, March 20th 2009

Tweetdeck Incorporates Facebook Status Updates

Tweetdeck, a desktop client reportedly used by about 13% of Twitter users, launched an update that features Facebook integration, reports AllFacebook. Tweetdeck aggregates data streams from Twitter, Twitscoop, 12seconds, and Stocktwits. It allows users to split feeds, organize those they follow into groups (work, pers  [...]
Posted: Tuesday, March 17th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

UK's Online Shoppers Get Duty-Free Benefits

As of December 1st, shoppers living within the United Kingdom will not have to pay customs duty on items purchased for less than £105 (approximately EU123 or $155) from sites based outside the European Union. Previously, the duty-free limit for goods bought online was £18 (EU21 or $26.50). "Whether you are looking to get your hands on the latest computer game, designer clothes or DVDs, it is important to be aware of the law on customs charges, especially as this is about to change," said Do  [...]
Posted: Friday, November 14th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

Branding on Facebook: Groups or Fan Pages?

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies. Two major distinctions were made: Fan Pages are visible to unregistered users and are indexed by  [...]
Posted: Wednesday, October 1st 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008