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IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]
Posted: Monday, November 16th 2009

The Profitability of craigslist's Nonprofit Model

craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times. The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to  [...]
Posted: Thursday, June 11th 2009

IAB's Click Measurement Guidelines Filter Frauds

The Interactive Advertising Bureau (IAB) has released its Click Measurement Guidelines, the parameters with which publishers and advertisers can uniformly sell and buy cost-per-click advertising. In addition to helping identify and discard fraudulent clicks, the Guidelines: Define the life-cycle of a "click," and the standard by which clicks should be measured and counted. Provide agnostic terms to streamline the  [...]
Posted: Tuesday, May 12th 2009

Glam Media to Publish 'Daily Candy'-Style Email Newsletters

Glam Media, the top women's online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical: Monday: "Great Style In No Time Flat," a five-second style guide Tuesday: "Tips and Tricks for the Beauty Obsessed" Wednesday: "Because Food Should Always be Fabulous," a roundup of modish recipes Thursday: "The Must-Know for Pop-Culture Gurus," a gossip and trivi  [...]
Posted: Monday, July 14th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

IAB Issues Guidance for Online Media Buys

The Interactive Advertising Bureau (IAB) has just published the Interactive Campaign Setup Best Practices (pdf). This document includes step-by-step guidelines for proper online ad buys. It addresses topics considered relevant to both agencies and publishers: requests for and responses to RFPs, insertion order processes, campaign "take down" stages, and campaign delivery, among othe  [...]
Posted: Thursday, May 29th 2008

Industry Buzz & Snippets: 4/17/08

Ad Networks and Analytics: Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos. Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap  [...]
Posted: Thursday, April 17th 2008

Campaign Tracking Continues to Evolve Beyond Clicks

Marketers continue to move beyond counting clicks and into new metrics that better represent new media outlets, reports Brandweek. Engagement continues to emerge as the stat of choice for online campaigns, with buy-ins from major brands like Procter & Gamble. That acceptance was in part generated by increased tracking abilities that reflect how long people interact with, say, a micro-si  [...]
Posted: Monday, April 7th 2008

IAB Releases Updated Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has released the latest iteration of its guidelines for in-video advertising. The revised Digital Video Ad Format Guidelines include suggestions for linear video ads, non-linear video ads and companion ads. They are intended to nurture a creative environment alongside a uniform viewer experience. Recommendations include: That video ads be no larger   [...]
Posted: Friday, April 4th 2008

Every Episode of South Park is Now Online

The creators of hit comedy show South Park have made every episode available online -- for free, with ad support. South Park Digital Studios shall feature all episodes and archives, including 3,000 embeddable video clips, and games, reports NewTeeVee. The site one-ups Hulu -- a hosted streaming TV site with   [...]
Posted: Thursday, March 27th 2008

Disney's Iger: Search Engines Not Competition

Disney CEO Bob Iger staked out a unique position when he said search engines are not competitors, reports Mediaweek. A number of media company owners, including the Tribune's Sam Zell and others, cast search engines in an adversarial light. That's largely because Google, Yahoo and just about everyone else, sell advertising on their search results. Media companies don't typically see any of those ad dol  [...]
Posted: Friday, March 14th 2008

GoGoQuick Search Engine Donates Half of Clicks to Charity

GoGoQuick.com is a new search engine that allows people to donate to charity as they search. Launched in beta on February 29, the engine gives 50 percent of every paid click on site ads to charity. The site searches images, videos, music, recipes and shopping, and also features a browser toolbar. Other search engines that donate half their clicks to charity include GoodSearch, MagicTaxi, and UK's Everyclick. GoGoQuick uses its own algorithm, while others are powered by external engines  [...]
Posted: Tuesday, March 4th 2008

Nielsen Adds Online to TV Measurement

Nielsen announced it will begin including online streaming viewers in its measurement of the reach of TV programs. The new measurement will roll out by year's end. Tracking why viewers go online, and how much of a show they view online versus on TV, will be taken into account. A small number of households have tested the cross-media viewing measurement system. Nielsen expects to install the technology in more homes in the second half of 2008. Using online streams to determine a show's p  [...]
Posted: Tuesday, February 12th 2008

Industry Buzz & Snippets: 2/7/08

AOL: AOL has snapped up Buy.at, an affiliate marketing network that started in the UK but is expanding quickly into the US. An AOL investor call says operating income will be down in 2008 due to flat pageviews and plateaued revenue fro  [...]
Posted: Thursday, February 7th 2008

Google's Take on 'Tasters' May Impact AdSense Growth

Google is planning a change in policy that could severely impact its own revenue and that of domain "tasters," reports Silicon Alley Insider. Domain "tasting" exploits the Add Grace Period (via ICANN), a window of time when purchased domains can be returned. "Tasters" buy d  [...]
Posted: Wednesday, January 30th 2008

Bytemobile to Monetize Off-Deck Web Surfing

Carriers have been hesitant to let mobile internet users stray from their decks, because they cannot monetize off-deck surfing with ads. That may change, thanks to a new solution from Bytemobile called Unison Advertising Module. The module places banner ads at the top and bottom of mobile-friendly pages, and can allegedly optimize most any website for handsets through its "Web Fidelity" service. After integrating in  [...]
Posted: Friday, December 14th 2007

Networks to Distribute Advertising Make-Goods Up to 3Q08

Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season. Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash. NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi  [...]
Posted: Thursday, December 13th 2007