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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Targeting Parent-Nurturing Boomers, Caring.com Launches
With research finding that US seniors would sooner die than be scuttled into nursing homes, a new site targeting adults caring for elderly parents launched this week.
Called caring.com, founder Andy Cohen got the idea after going back and forth between San Francisco and Chicago to take care of his ailing mother.
C [...]
Posted: Wednesday, November 21st 2007
Study: Boomers do Research on Web, Reach'em via Integrated Plans
Among baby boomers and mid-lifers - those in their early 40s through mid 60s - 72 percent are broadband-connected, and 82 percent use the web, according to a recent study by ThirdAge Inc. and JWT BOOM (via the Center for Media Research).
However, unlike younger generations, those 40 and up are not watching videos, writing blogs, playing games or downloading music, notes the report. Rather [...]
Posted: Thursday, April 5th 2007
Reaching Online Seniors Could Mean Big Dollars for Health Marketers
Serious money is to be made by health marketers that make online information systems easier to use for seniors reluctant to use the web for health information, reports MediaPost, citing a new study from agency GroupM and research company Millward Brown.
The study shows that the lack of trustworthiness and ease of use are the two major stumbling blocks to getting seniors to turn to [...]
Posted: Wednesday, March 21st 2007
Integrated Campaigns Must Note How Generations Differ
If form follows function, then the media that marketers use should follow the message--or, specifically, the intended target demographics, according to Forrester Research.
The medium du jour may not be best way to reach target audiences online, because generational differences in media consumption, writes ClickZ, citing Forrester principal analyst Charlene Li: "To plan effective integrated campaigns, marketers must start [...]
Posted: Monday, October 9th 2006
Targeting Boomers Through Email
MarketingSherpa: Special Report Part I: Emailing Aging Boomers vs. "Seniors"
Older consumers adore email. However, you can't treat the two
major demographics -- aging boomers vs "seniors" the same. Part
I of MarketingSherpa's new brief report tells you:
a. Quick Boomer Demographic Basics
b. What's the difference? Aging boomers vs. "Seniors"
c. Marketing through boomers to seniors
d. Eight Tips [...]
Posted: Friday, May 16th 2003
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