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Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Industry Buzz & News: 6/23/10

Publishing: Gourmet, dead as a magazine, returns as an app. Social Media: Are marketers training John Q. Public to whine on the web? Dell, others don't   [...]
Posted: Wednesday, June 23rd 2010

Research Focuses on Unseen Online Ties

Companies and universities are stepping up research to determine how online users connect with each other - outside of the obvious linkages on social networks. These efforts are reminiscent of Google's Buzz, a much maligned social network that the search engine rolled out earlier this year that automatically generated a social network based on algorithms that examined who people most often contacted via email. Despite the outcry - not to mention subsequent lawsuits - several companies are s  [...]
Posted: Friday, May 14th 2010

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Tweetdeck Incorporates Facebook Status Updates

Tweetdeck, a desktop client reportedly used by about 13% of Twitter users, launched an update that features Facebook integration, reports AllFacebook. Tweetdeck aggregates data streams from Twitter, Twitscoop, 12seconds, and Stocktwits. It allows users to split feeds, organize those they follow into groups (work, pers  [...]
Posted: Tuesday, March 17th 2009

Google Gears Up For Offline Email

Using the same technology that lets Android users work with their Google email accounts offline, the Mountain View company has introduced an email app that liberates millions of Gmail users from unreliable connections. By adding the Google Gears plug-in to their browsers, Gmai  [...]
Posted: Friday, January 30th 2009

Google Adds Auto Video Play to Chat Offering

Google is testing a feature that enables Google Talk users to embed YouTube and Google Video clips to its instant messaging program. Gmail users can now send videos while using Google's instant messaging application simply by typing the URL in the chat box. This generates a thumbnail image  [...]
Posted: Friday, January 23rd 2009

Predictive Analytics Invade Email, Subscriber 'Personas' Targeted

Email marketing solutions firm iPost has launched a production release of Autotarget, its predictive analytics tool. Autotarget analyzes data from a company's business channels, segments customers into like-buying "personas," then enables marketers to send targeted emails to each group. It works by defining customers that responded either favorably or poorly to certain offers or campaigns, then "predicting" which are most likely to be  [...]
Posted: Friday, August 29th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Spammers Crack CAPTCHA; ReCAPTCHA to the Rescue?

SecurityLabs has written an analysis on how spammers increasingly evade Captcha to impersonate humans with bots. CAPTCHA, or "the Completely Automated Public Turing test to tell Computers and Humans Apart," is a common line of defense against comment spam and false registrations on websites. Last year CAPTCHA re  [...]
Posted: Tuesday, April 22nd 2008

Forrester: Marketers Bullish on Mobile; Consumers Need More Time

A report by Forrester Research finds most marketers expect the effectiveness of mobile ads to grow in the next few years, Brandweek reports. 83 percent of surveyed marketers see the effectiveness of mobile advertising rising over the next three years. That view is based largely on the increasing dependence on mobile devices by consumers, 20 percent of whom say they can't live without their mobile devic  [...]
Posted: Monday, April 14th 2008

Amazon Fulfillment Service Gets Easier to Use

Amazon is opening an API for its Amazon Fulfillment Web Service, which lets online merchants outsource shipping to fulfillment centers. Before, Fulfillment was a lengthy process full of manual steps, like pre-labeling each box before sending to Amazon, and having to manage inventory through software. With the back-end now op  [...]
Posted: Friday, March 21st 2008

'Carol' Patients Compare, Purchase Medical Services Online

With no end in sight to the problem of healthcare in the US, a Minnesota-based website may give residents in Minneapolis and St. Paul some respite. Carol, or The Care Marketplace, bills itself as an online shopping mall that gives consumers the information they need to compare and purchase healthcare. The experience is similar to shopping for a car or a flight online. Users may juxtapose the cost and quality of over 350 health se  [...]
Posted: Thursday, February 14th 2008

Zillow Leads Charge for New Real Estate Listings Standards

Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect. The listings will include a standa  [...]
Posted: Friday, January 11th 2008

Wii Becomes Physical Therapy Mainstay in Canadian Hospital

Since its launch last year, the Nintendo Wii has opened the video game market up to everyone, not just young men. A year later, the Wii began popping up in the most unlikely of places. It can be found in gyms, in retirement homes --  [...]
Posted: Friday, December 7th 2007

French Studios Aim to Create Common Game Development Standard

Five software developers in Paris have announced plans to collaborate on a cross-platform, global middleware project called Play All. The studios believe the next revolution in game development will come from a joint collaboration between studios. Play All aims to establish a common game technology company and technology center for all major hardware platforms, according to  [...]
Posted: Monday, December 3rd 2007

Find the Nearest Zipcar via Mobile GPS

Zipcar, an instant rental car company geared to urbanites, is launching a mobile tracking system for customers with GPS on their phones. Customers can locate a Zipcar service with their GPS-enabled handsets if they need a car in a pinch. Once a Zipcar is located, customers can make an instant reservation on their handsets, then unlock the car by pressing a company membership card to the windshield. When finished, customers s  [...]
Posted: Thursday, November 29th 2007

Postini Debuts Contextual Email Security; New Media May Be Next

Postini, a Google property, has updated its services to include automatic content-based encryption of sensitive emails. Senior Product Manager Adam Swidler of Google also divulged intentions to expand Postini's compliance and security services to blogs, instant messages and wikis,   [...]
Posted: Thursday, November 15th 2007