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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Hulu Mulls Subscription Service

Hulu is considering charging users to access certain popular shows in the hopes of increasing revenue. It is one of many media providers that has begun experimenting to find the fine line between what viewers expect to see for free online, and what they are willing to pay for, according to people familiar with the matter, writes the Los Angeles Times (via MediaBuyerPlanner). One possible plan includes   [...]
Posted: Thursday, January 21st 2010

Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'

Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o  [...]
Posted: Wednesday, December 2nd 2009

'Share-to-Social' Email Tools Grow Up

As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns. Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network. New Offerings Many new offerings in this area have come to market this year. Exact Target, for example,   [...]
Posted: Wednesday, November 18th 2009

Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Employees Want to 'Talk Back' to Companies

Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by   [...]
Posted: Friday, April 3rd 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Google Adds Auto Video Play to Chat Offering

Google is testing a feature that enables Google Talk users to embed YouTube and Google Video clips to its instant messaging program. Gmail users can now send videos while using Google's instant messaging application simply by typing the URL in the chat box. This generates a thumbnail image  [...]
Posted: Friday, January 23rd 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Westchester Children, Prison Inmates Take Lessons in Digital Literacy

Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York. The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8  [...]
Posted: Friday, December 5th 2008

LinkedIn Grills Users, Serves Data on Silver B2B Platter

LinkedIn, the social network for white collar professionals, launched LinkedIn Surveys, which enables business-to-business (B2B) marketers to harvest market intelligence from its userbase. Prior to the debut of Surveys, the LinkedIn Research Network formed alliances with six market research firms, including Phoenix Marketing International and OTX, to conduct B2B research within its network. "Users will be offered rewards to share their behavior like cash incentives, donations to a charity   [...]
Posted: Thursday, October 23rd 2008

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

New Orleans 'Times-Picayune' Goes Web-Only After Power Dies

The New Orleans Times-Picayune has not delivered a print newspaper since Saturday, but it continues to publish online editions, reports MediaBuyerPlanner. New Orleans was (mostly) evacuated over the weekend in preparation for Hurricane Gustav. The newspaper has been without power since Monday morning,   [...]
Posted: Thursday, September 4th 2008

Online Video Ad Buys Buttressed with 25% Make-Goods

Taking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on online video buys. Brands conducting video campaigns across its gaming ad network shall now receive 25 percent in extra impressions if performance benchmarks are not met, according to MediaPost. NeoEdge measures campaign success by click-thru rate  [...]
Posted: Thursday, July 24th 2008

Google Content Network Opens to Third Parties

Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network. Certified third parties include: - Ad servers DoubleClick (DFA) and Mediaplex - Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast - Research firms Dynamic Logic, IAG Res  [...]
Posted: Monday, May 19th 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008