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Yahoo: Four Techniques For adCenter Optimization

Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,” say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform  [...]
Posted: Wednesday, May 9th 2012

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

  [...]
Posted: Friday, May 4th 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

SMBs Ramp Up, Tailor Email Strategies

Keeping email messages relevant, polling customers, leveraging social media and video functionality, and creating campaign landing pages are just a few of the ways small and medium-sized business (SMBs) can maximize their email marketing strategies. Though email is a fundamental communication tool for firms of every size, recent data suggests that SMBs - in particular - are getting set to step up their use. The Proof More than one-third (36%) of the smallest businesse  [...]
Posted: Tuesday, November 24th 2009

AT&T Webinar Offers Small Businesses Tips on Making Good Business Decisions.

On Thursday, August 13 at 1:30 p.m., AT&T will run another free one-hour webinar aimed to equip small business owners with the knowledge and resources needed to run a successful business. As part of a series of instructional webinars and training courses available on AT&T's small business website, the upcoming webinar, “10-10-10 For Business,” will feature noted business commentator, journalist and aut  [...]
Posted: Friday, July 31st 2009

How-To: Track Rep and Keywords from a Unified Feed

In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands. To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple  [...]
Posted: Wednesday, July 15th 2009

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

How-To: Using Social Media Strategically (Pt II)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and   [...]
Posted: Wednesday, November 26th 2008

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

How-To: Managing a Blog Crisis Like a Pro

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c  [...]
Posted: Wednesday, September 10th 2008

How-To: Increasing Crawl Visits and Site Indexability

Fact: Google's search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google -- and on searches, they're likely to appear higher for relevant keywords. Here are a handful of tips that may encourage search spiders to visit your site more often. Most are old SEO standbys: 1. Make sure you've got a sitemap, w  [...]
Posted: Wednesday, August 27th 2008

How-To: 15 Tips for Effective Web Design

Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site stand out: 1. Use a consistent color scheme. The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors  [...]
Posted: Wednesday, August 13th 2008

How-To: 5 Ways to Increase Email Deliverability

Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are ways to increase deliverability, insists George Bilbrey, Return Path's general manag  [...]
Posted: Wednesday, August 6th 2008

How-To: Tips for Targeting Tweens

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone. And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack. In 2003, 33.3 million teens inhabited the US (32.5 mill  [...]
Posted: Wednesday, July 30th 2008