Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 135 | 161 |
| » ad pricing | 10 | 286 |
| » ad selling | 35 | 261 |
| » ad targeting | 87 | 209 |
| » ad technologies & vendors | 42 | 254 |
| » advertainment | 68 | 228 |
| » Advertising | 2 | 294 |
| » affiliate marketing | 9 | 287 |
| » agencies & ad departments | 37 | 259 |
| » Asia/Pacific | 7 | 289 |
| » automotive | 10 | 286 |
| » b2b | 14 | 282 |
| » Big Picture | 2 | 294 |
| » biz buzz | 49 | 247 |
| » branding | 88 | 208 |
| » broadband | 41 | 255 |
| » campaigns & creatives of note | 68 | 228 |
| » case studies | 27 | 269 |
| » co-op marketing & partnerships | 41 | 255 |
| » computers & tech | 24 | 272 |
| » consumer packaged goods | 7 | 289 |
| » CRM | 6 | 290 |
| » cross media | 29 | 267 |
| » demographics | 49 | 247 |
| » direct marketing | 26 | 270 |
| » domain names | 23 | 273 |
| » don't believe the hype | 5 | 291 |
| » e-commerce | 48 | 248 |
| » email marketing | 10 | 286 |
| » entertainment | 93 | 203 |
| » Europe | 8 | 288 |
| » events | 12 | 284 |
| » finance | 3 | 293 |
| » global | 6 | 290 |
| » healthcare | 6 | 290 |
| » How-to | 12 | 284 |
| » I-PR & business communications | 20 | 276 |
| » instant messaging marketing | 3 | 293 |
| » interviews | 4 | 292 |
| » intrusive formats | 6 | 290 |
| » Latin America | 2 | 294 |
| » legal, government & regulation | 17 | 279 |
| » loyalty & retention | 30 | 266 |
| » major account moves | 3 | 293 |
| » major brands | 59 | 237 |
| » major players news | 72 | 224 |
| » Marketing | 2 | 294 |
| » measurement & analytics | 28 | 268 |
| » media convergence | 50 | 246 |
| » minorities | 1 | 295 |
| » mobile marketing | 27 | 269 |
| » multi-channel marketing | 26 | 270 |
| » new and improved | 27 | 269 |
| » nonsense & parodies | 4 | 292 |
| » online ad market | 76 | 220 |
| » pearls of wisdom | 37 | 259 |
| » people | 27 | 269 |
| » personalization | 16 | 280 |
| » political parties & organizations | 10 | 286 |
| » privacy | 8 | 288 |
| » promotions | 26 | 270 |
| » publishing | 74 | 222 |
| » real estate | 1 | 295 |
| » research & stats | 55 | 241 |
| » rich media | 32 | 264 |
| » search engine marketing | 18 | 278 |
| » seniors | 1 | 295 |
| » sex sells | 1 | 295 |
| » signs of doom | 3 | 293 |
| » signs of recovery | 7 | 289 |
| » signs of what's to come | 104 | 192 |
| » small business | 6 | 290 |
| » spam & anti-spam | 3 | 293 |
| » Spanish-speaking | 1 | 295 |
| » syndication & RSS | 15 | 281 |
| » technical innovation | 9 | 287 |
| » telecom | 3 | 293 |
| » text ads | 16 | 280 |
| » tools & software | 30 | 266 |
| » top stories | 20 | 276 |
| » travel | 4 | 292 |
| » user experience | 107 | 189 |
| » viral marketing & social media | 81 | 215 |
| » weblog marketing | 44 | 252 |
| » women | 11 | 285 |
| » worst practices | 22 | 274 |
| » Youth | 33 | 263 |
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Digital Agencies That Aren't So Digital
Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services.
One hundred websites were analyzed and within that group 5 [...]
Posted: Wednesday, April 14th 2010
Facebookers Donate to Haiti
More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.
Money Leads the Way
Donations of money were by far the most popular type of aid [...]
Posted: Tuesday, January 26th 2010
8 Tips for Hiring a Social Media Expert
Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.
That point was driven home last December when Ballenthin [...]
Posted: Tuesday, January 19th 2010
What Else Can Social Media Do for Your Campaign?
Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products.
But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se [...]
Posted: Thursday, January 7th 2010
Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'
Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o [...]
Posted: Wednesday, December 2nd 2009
PR Blackout Challenges Mom Bloggers to Return to Basics
Mommy blogger community MomDot has proposed a challenge to mom-bloggers everywhere: to stop promoting the wares of sponsors, PR agents and free-gift-givers -- for a week.
From August 10-16, the PR Blackout campaign will encourage mom bloggers to go back to basics.
"We want to see your blog naked, raw," wrote MomDot. "Talk about your kids, your marriage, your college, your hopes, your dreams, your house and whatever you can com [...]
Posted: Tuesday, July 14th 2009
Fortune-100 CEOs Remain Social-Media Hermits
America's top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO.
UberCEO found a total of two of 2009's Fortune-100 CEOs have Twitter accounts, none have personal blogs, 13 have LinkedIn profiles and only 19 have a personal Facebook page.
UberCEO noted in a blog post that these results poi [...]
Posted: Monday, June 29th 2009
IAB Releases Social Media Advertising Best Practices
The Interactive Advertising Bureau (IAB) has released a sheet of best practices for advertising in the social media space.
Social ads are thus defined:
An online ad that incorporates user interactions that the consumer has agreed to display and be shared. The resulting ad displays these interactions along with the user's persona (picture and/or name) within the ad content.
It can be composed of profile data, a given type of social targeting/dissemination behavi [...]
Posted: Tuesday, May 19th 2009
WSJ Updates Rules of Engagement to Include SocNets
This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook.
"Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor [...]
Posted: Thursday, May 14th 2009
Employees Want to 'Talk Back' to Companies
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social media and have face-to-face communications with company leaders, according to a survey by [...]
Posted: Friday, April 3rd 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
Facebook Returns to Old Terms of Use
Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use.
The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material.
Revisions were brought out into the open [...]
Posted: Wednesday, February 18th 2009
Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service
The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily.
Twitter and Google as customer [...]
Posted: Wednesday, February 11th 2009
IAB Pursues Common Language Between Online Video Players, Ads
The Interactive Advertising Bureau (IAB) released a proposed set of definitions to standardize the video advertising industry. Dubbed Video Player-Ad Interface Definitions (VPAID), they outline how advertisers can ensure their video ads are compatible with all online video players.
Documents include:
Digital Video Overview
Digital Video In-Stream Ad Metrics Definitions
Digital Vide [...]
Posted: Monday, February 9th 2009