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B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine

Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to  [...]
Posted: Monday, May 21st 2012

IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hover” or “pay-per-hover” will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. It will  [...]
Posted: Thursday, April 26th 2012

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Industry Buzz & News: 6/23/10

Publishing: Gourmet, dead as a magazine, returns as an app. Social Media: Are marketers training John Q. Public to whine on the web? Dell, others don't   [...]
Posted: Wednesday, June 23rd 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Greenpeace Attacks Nestle via Facebook. Some Tips If It Happens to You

Nestle found itself on the defensive after an attack lodged by Greenpeace first on YouTube and then on its Facebook page. The source of the environmental activist’s ire was over Nestle’s palm oil sourcing activities - activities that Greenpeace says palm hurts the habitats of endangered species, specifically Orangutans. Nestle, which has weathered its share of corporate crises and protests over the decades, handled this one poorly, in large part because the company was caught off guard by th  [...]
Posted: Tuesday, March 23rd 2010

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

Hulu Mulls Subscription Service

Hulu is considering charging users to access certain popular shows in the hopes of increasing revenue. It is one of many media providers that has begun experimenting to find the fine line between what viewers expect to see for free online, and what they are willing to pay for, according to people familiar with the matter, writes the Los Angeles Times (via MediaBuyerPlanner). One possible plan includes   [...]
Posted: Thursday, January 21st 2010

4 Tips to Get Ready for Domain Reputation

A number of top ISPs are putting in place, or have already established, domain-based reputation systems. It is a major shift in how email messages are delivered - one for which email marketers clearly need to prepare. The good news is that if they have already been keeping their lists clean and focusing on subscriber engagement, the change should not be a dramatic one.   [...]
Posted: Monday, December 14th 2009

Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'

Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o  [...]
Posted: Wednesday, December 2nd 2009

Charities' Creaky Websites Poised to Rake in $4B

Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed. A recent study by Convio found that charities with an online presence can expect to reap more than $4 billion during this holiday season,   [...]
Posted: Wednesday, December 2nd 2009

NASA Puts Social Media on Rocket Trajectory

NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending topics the day before the launch. The 100 tweeters, also known as tweeps, attracted more than 150,000 followers, making the event the third-most-popular topic for the day. In an   [...]
Posted: Friday, November 20th 2009

'Share-to-Social' Email Tools Grow Up

As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns. Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network. New Offerings Many new offerings in this area have come to market this year. Exact Target, for example,   [...]
Posted: Wednesday, November 18th 2009

Google Floats 'FDA-Friendly' Pharma Ads

Google is proposing a special new format for online pharmaceutical ads that may address the US Food & Drug Administration's risk-disclosure and regulatory concerns about the industry's online marketing. Google suggested including extra links about side-effects within drug ads at last week's two-day FDA hearing on pharma's use of social media - a much anticipated event that   [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009