Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 215 | 227 |
| » ad pricing | 20 | 422 |
| » ad selling | 103 | 339 |
| » ad targeting | 93 | 349 |
| » ad technologies & vendors | 101 | 341 |
| » advertainment | 30 | 412 |
| » Advertising | 1 | 441 |
| » affiliate marketing | 6 | 436 |
| » agencies & ad departments | 84 | 358 |
| » alternative marketing | 72 | 370 |
| » Asia/Pacific | 9 | 433 |
| » automotive | 12 | 430 |
| » b2b | 21 | 421 |
| » biz buzz | 109 | 333 |
| » branding | 63 | 379 |
| » broadband | 60 | 382 |
| » campaigns & creatives of note | 35 | 407 |
| » case studies | 17 | 425 |
| » co-op marketing & partnerships | 38 | 404 |
| » computers & tech | 39 | 403 |
| » consumer packaged goods | 5 | 437 |
| » CRM | 4 | 438 |
| » cross media | 36 | 406 |
| » demographics | 35 | 407 |
| » direct marketing | 53 | 389 |
| » domain names | 29 | 413 |
| » don't believe the hype | 8 | 434 |
| » e-commerce | 71 | 371 |
| » email marketing | 29 | 413 |
| » entertainment | 97 | 345 |
| » Europe | 17 | 425 |
| » events | 33 | 409 |
| » finance | 5 | 437 |
| » global | 7 | 435 |
| » healthcare | 3 | 439 |
| » I-PR & business communications | 9 | 433 |
| » instant messaging marketing | 2 | 440 |
| » interviews | 3 | 439 |
| » intrusive formats | 14 | 428 |
| » Latin America | 1 | 441 |
| » legal, government & regulation | 60 | 382 |
| » loyalty & retention | 27 | 415 |
| » major account moves | 10 | 432 |
| » major brands | 105 | 337 |
| » measurement & analytics | 61 | 381 |
| » media convergence | 67 | 375 |
| » minorities | 1 | 441 |
| » mobile marketing | 14 | 428 |
| » multi-channel marketing | 20 | 422 |
| » new and improved | 73 | 369 |
| » nonsense & parodies | 3 | 439 |
| » online ad market | 100 | 342 |
| » pearls of wisdom | 41 | 401 |
| » people | 54 | 388 |
| » personalization | 15 | 427 |
| » political parties & organizations | 16 | 426 |
| » privacy | 42 | 400 |
| » promotions | 8 | 434 |
| » publishing | 146 | 296 |
| » real estate | 2 | 440 |
| » research & stats | 63 | 379 |
| » rich media | 34 | 408 |
| » search engine marketing | 81 | 361 |
| » Segmentation & Markets | 1 | 441 |
| » sex sells | 1 | 441 |
| » signs of doom | 9 | 433 |
| » signs of recovery | 4 | 438 |
| » signs of what's to come | 168 | 274 |
| » small business | 4 | 438 |
| » spam & anti-spam | 21 | 421 |
| » Spanish-speaking | 1 | 441 |
| » syndication & RSS | 9 | 433 |
| » technical innovation | 30 | 412 |
| » telecom | 4 | 438 |
| » text ads | 35 | 407 |
| » tools & software | 75 | 367 |
| » top stories | 61 | 381 |
| » travel | 6 | 436 |
| » user experience | 134 | 308 |
| » viral marketing & social media | 29 | 413 |
| » weblog marketing | 13 | 429 |
| » women | 7 | 435 |
| » worst practices | 57 | 385 |
| » Youth | 14 | 428 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
comScore Puts Page-Load Time Under Microscope
Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports.
The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi [...]
Posted: Tuesday, November 17th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack
Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports.
"The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee [...]
Posted: Tuesday, September 15th 2009
YHOO Avails Interest Ad Opt-Outs to Mobile Web Users
Yahoo is extending opt-out options for its interest-based ads to users of its mobile web services.
Opt-out capabilities will be available to all users of Yahoo's mobile web offering, regardless of mobile type (iPhone, Blackberry, etc).
"The mobile privacy policy is easily accessible from all of Yahoo!’s mobile services," wrote Policy Director Deepty Rohatgi in Yahoo's Policy [...]
Posted: Monday, July 20th 2009
The Profitability of craigslist's Nonprofit Model
craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times.
The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to [...]
Posted: Thursday, June 11th 2009
WSJ Updates Rules of Engagement to Include SocNets
This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook.
"Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor [...]
Posted: Thursday, May 14th 2009
Sprite Experiments With YouTube Series: 'Green Eyed World'
Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal.
Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign.
The series, which will f [...]
Posted: Monday, April 20th 2009
Google To Facilitate Indian Elections
Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch.
Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which [...]
Posted: Wednesday, April 8th 2009
Boon to Proofreaders: Gmail Debuts 'Undo Send'
Mere days after Google unveiled an email preview feature for YouTube videos, Yelp reviews and Flickr and Picasa photos, Gmail Labs is introducing yet another feature that enables marketers to preempt a botched email blast.
Undo Send enables users to effectively unsend emails that were prematurely sent -- or that contain errors.
The window of opportunity is a small one, however. "This feature can' [...]
Posted: Friday, March 20th 2009
Tweetdeck Incorporates Facebook Status Updates
Tweetdeck, a desktop client reportedly used by about 13% of Twitter users, launched an update that features Facebook integration, reports AllFacebook.
Tweetdeck aggregates data streams from Twitter, Twitscoop, 12seconds, and Stocktwits. It allows users to split feeds, organize those they follow into groups (work, pers [...]
Posted: Tuesday, March 17th 2009
GOOG Launches Analytics Qualification Program
This week Google launched Google Analytics Individual Qualification (IQ), a skills qualification program that gauges users' proficiency in Google Analytics.
The test costs $50 to take. Before attempting the Qualification, analysts are invited to take an online course, provided by Google at no cost, that covers web analytics techniques -- including implementation, admini [...]
Posted: Wednesday, March 4th 2009
Facebook Returns to Old Terms of Use
Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use.
The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material.
Revisions were brought out into the open [...]
Posted: Wednesday, February 18th 2009
SocNets Sign Pact to Protect European Youth
Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail.
Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook [...]
Posted: Wednesday, February 11th 2009
M-Labs Throws Wet Blanket Over Covert Traffic Throttlers
Measurement Labs, a new Google tool, enables users to check the quality of their broadband connections, pushing the issue of net neutrality into the open.
The casually-dubbed M-Labs was developed in partnership with the New America Foundation and Planet Labs. It is an open-source platform that researchers can use to find out information about broadband connections. Its experimental site offers Network Diagnostic Tools, Glasnost, Net [...]
Posted: Monday, February 2nd 2009
Google Gears Up For Offline Email
Using the same technology that lets Android users work with their Google email accounts offline, the Mountain View company has introduced an email app that liberates millions of Gmail users from unreliable connections.
By adding the Google Gears plug-in to their browsers, Gmai [...]
Posted: Friday, January 30th 2009
Google Adds Auto Video Play to Chat Offering
Google is testing a feature that enables Google Talk users to embed YouTube and Google Video clips to its instant messaging program.
Gmail users can now send videos while using Google's instant messaging application simply by typing the URL in the chat box. This generates a thumbnail image [...]
Posted: Friday, January 23rd 2009
Yahoo Stores User Data for 90 Days, Max
With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy.
According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy."
Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou [...]
Posted: Wednesday, December 17th 2008