Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 14 | 222 |
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| » women | 9 | 227 |
| » worst practices | 32 | 204 |
| » Youth | 2 | 234 |
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
Corporate Reputation in Decline; Top Companies Buck Trend
71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts [...]
Posted: Wednesday, July 2nd 2008
ExactTarget Publishes New Rules, Best Practices for Updated CAN-SPAM Act
ExactTarget released a whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act.
The CAN-SPAM Act applies to commercial email and requires the following:
That all email contain a clear, valid, opt-out mechanism. The opt-out cannot demand a password, or any other email beyond the perso [...]
Posted: Thursday, June 26th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Unifying Sales, Marketing Remains a Challenge Among Companies
Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study by the CMO Council, writes MarketingCharts.
[...]
Posted: Monday, June 9th 2008
Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi's
Bravo, Apple, Showtime, HBO, Absolut and Levi's are the gay-friendliest brands.
In contrast, Wal-Mart, Dunkin' Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts [...]
Posted: Wednesday, May 14th 2008
New Rules Added to CAN-SPAM
The Federal Trade Commission (FTC) has issued four new rules pertaining to the CAN-SPAM Act of 2003.
In the wake of the new rules, DirectMag.com says the FTC decided not to shorten the time marketers must honor opt-out requests from 10 days to three. The opt-out honor window remains at 10 days.
The new guidelines follow thus:
- People cannot be required to [...]
Posted: Wednesday, May 14th 2008
How To: Deploying and Managing Effective Online Lead-Gen Campaigns
Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads.
Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for [...]
Posted: Wednesday, April 9th 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
How-To: 10 Low-Cost Business Marketing Tips
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale."
Her 10 low-cost marketing tips follow:
1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari [...]
Posted: Wednesday, March 12th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Retailers Have Multichannel Skills, Need Help Integrating Channels
While many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by the Direct Marketing Association (DMA), [...]
Posted: Friday, February 15th 2008
Email, Domain Authentication Reach Tipping Point in Key Industries
Adoption of email and domain authentication -- Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) -- has reached its tipping point, exceeding 50 percent in several key metrics, according to the Authentication and Online Trust Alliance (AOTA), [...]
Posted: Tuesday, February 5th 2008
Online Shoppers Expect More, Retailers Get One Chance to Impress
67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year.
80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according to an Allurent survey, [...]
Posted: Monday, February 4th 2008
Online Marketers: Email Beats Search, Display Advertising
Eight in 10 marketers call email the best-performing medium, beating search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07, writes MarketingCharts.
[...]
Posted: Thursday, January 24th 2008
LL Bean Number One in Customer Service in 2007
Consumers say LL Bean delivered the best customer service in all retail formats in '07, according to the third annual NRF Foundation/American Express Customer Service Survey, write [...]
Posted: Friday, January 18th 2008
Amazon Scores Coup with DRM-free Sony MP3 Catalog
Sony BMG has announced that songs from its library will be available as DRM-free MP3s through Amazon.com, reports Variety.
Sony becomes the fourth of the four major record labels to join Amazon's MP3 store. Tracks from the label will be offered without rights-management encoding, making them playable on just about any portable music player.
Sony just [...]
Posted: Friday, January 11th 2008
Wednesday Best Email Day in Q3, Late Afternoon Best Time of Day
The best day of the week to send email in Q3 was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates, reports MarketingCharts (via Direct magazine).
According to eROI's Q3 data:
[...]
Posted: Wednesday, December 26th 2007
Online Holiday Shoppers Enthusiastic about Their Customer Experience
The majority of online shoppers -- 82 percent -- reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according to a Nielsen Online survey, writes MarketingCharts.
Among the findings:
[...]
Posted: Thursday, December 20th 2007