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FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

CA Fires Ignite Sparks Under Citizen Journalists

The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor  [...]
Posted: Friday, October 26th 2007

Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Online Customer Service Deteriorated in 4Q05

A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports InternetRetailer, citing E-Tailing Group's 8th "Annual Mystery Shopping Study." The number/percentage of sites offering a toll-free customer service telephone number - the most important service feature, according to E-Tailing Group - fell from 93 to 95. "Overall...more drill-down was required to find answers to questions on   [...]
Posted: Wednesday, January 11th 2006

A Day of Rest Even for E-Commerce

One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je  [...]
Posted: Tuesday, January 10th 2006

Searchers' Fealty up for Grabs

Though Google leads among search engines and has increased its share of online searches to 41 percent from 31 percent two years ago, searchers continue to use multiple engines and marketers need to consider their ever-shifting loyalty, according to Forrester Research's report "Search Loyalty Is Hard to Find," writes InternetRetailer. Though 40 percent of online users say they are loyal to one of the four large search engines (G  [...]
Posted: Friday, January 6th 2006

Strong Media Growth, More Integration, Coming Right up

Some Madison Avenue media directors are predicting strong growth for media - especially online - and greater integration, writes MediaPost. They also forecast that business activity will be strong and e-business technologies will begin to transform the way agencies plan and buy media. Integration will reach the point where "you may plan internet banners in order to get a TV buy, or you may pla  [...]
Posted: Tuesday, January 3rd 2006

Teens Go for Gadgets, Games, Websites

Marketers who want to reach teens should take advantage of their penchant for entertainment devices and websites about gadgets and gaming, and should attempt to reach them through in-game advertising and advergaming, writes eMarketer. Particularly gaming offers the best opportunity, with the vast majority of U.S. and Canadian consumers age 12-21 owning some sort of gaming device - and three of four playing online and offline games on th  [...]
Posted: Tuesday, January 3rd 2006

FTC Says CAN-SPAM Works Well

In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) said the law is indispensable in the war on spam but subsequent anti-spam measures must be technological, writes ClickZ. FTC officials summarized the report's findings during a press conference, during which they also discussed enforcement initiatives undertaken together with Canada and those with some southern states. However, only 2  [...]
Posted: Wednesday, December 21st 2005

IAB Developing New Standards for Measuring Traffic

The Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic, an undertaking it calls the "nomenclature project" - and some online publishers may not like the changes - writes CNET. For one, traffic from content partners will have to me  [...]
Posted: Monday, December 19th 2005

Yahoo Search Shortens Text Ads

Yahoo Search Marketing is shortening its text ads from 190 characters to a 70-character block, bringing its standards closer to Google's two lines of 35 characters each, reports ClickZ. In a letter to advertisers, Yahoo wrote that as a result of the change "advertisers can generally expect to see an increase in clicks, while maintaining their conversion rates." Advertisers have a January 18 deadline for rewriting their ads; after that   [...]
Posted: Monday, December 19th 2005

Jupiter: Automotive Industry to Help Drive Online Advertising Growth

JupiterResearch forecasts that spending on online advertising - display and search - will grow at an average annual rate of 10 percent from 2005 to 2010 and will be driven by the automotive, media and entertainment, and f  [...]
Posted: Thursday, December 15th 2005

Google, Microsoft, Sun Fund RAD Internet Lab

Google and Microsoft have for a moment set aside their hyper-competitive tendencies and are together backing, along with Sun Microsystems, a new $7.5 million internet research laboratory at the University of California, Berkeley, to help entrepreneurs introduce groundbreaking ideas to mass audiences, reports the Associated Press. The  [...]
Posted: Thursday, December 15th 2005

RSS Content and Ad Performance Measured

RSS ads that are standalone feed items generate a click-through rate (CTR) of seven percent - more than nine times the CTR of RSS ads displayed in content feeds - according to a study by RSS ad firm Pheedo, writes ClickZ. One likely reason for the better performance of standalone ads is that on Phe  [...]
Posted: Wednesday, December 14th 2005

Mobile Phone Banner Ad Guidelines Issued

Though text messaging is a more popular way of reaching consumers on their mobile phones, and wireless banner advertising is all but insignificant at this point, the Mobile Marketing Association (MMA) ad standards committee, which includes representatives of Enpocket, Nextel, The Weather Channel Interactive and   [...]
Posted: Friday, December 9th 2005

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005

IAB Issues Video Ad Creative Guidelines

Click to enlarge The Interactive Advertising Bureau (IAB) issued   [...]
Posted: Wednesday, November 30th 2005

Vid Ads a 'Perfect Storm' of Online, Offline Elements

The expected growth of internet video advertising will complement, not conflict with, TV advertising, according to eMarketer senior analyst David Hallerman, who estimates that internet video adspend in the U.S. will nearly triple to $640 million in 2007 from this year's $225 million - and reach $1.5 billion in 2009. As a result, "marketing campaigns can extend TV's reach to the online space, enticing the target audience to spend more ti  [...]
Posted: Tuesday, November 29th 2005

Direct Revenue to Clean up Act with Behavioral Network

Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base   [...]
Posted: Monday, November 28th 2005

Google Separates Contextual, Search Ad Bids

Click to enlarge Google last week quietly began allowing advertisers to "set one price when their ads run on   [...]
Posted: Tuesday, November 22nd 2005