Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 13 | 12 |
| » ad pricing | 2 | 23 |
| » ad selling | 4 | 21 |
| » ad targeting | 7 | 18 |
| » ad technologies & vendors | 4 | 21 |
| » advertainment | 2 | 23 |
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| » alternative marketing | 9 | 16 |
| » b2b | 4 | 21 |
| » biz buzz | 4 | 21 |
| » branding | 4 | 21 |
| » broadband | 1 | 24 |
| » campaigns & creatives of note | 2 | 23 |
| » case studies | 2 | 23 |
| » co-op marketing & partnerships | 5 | 20 |
| » consumer packaged goods | 1 | 24 |
| » CRM | 3 | 22 |
| » cross media | 1 | 24 |
| » demographics | 2 | 23 |
| » direct marketing | 10 | 15 |
| » domain names | 4 | 21 |
| » e-commerce | 10 | 15 |
| » email marketing | 6 | 19 |
| » entertainment | 3 | 22 |
| » events | 1 | 24 |
| » finance | 1 | 24 |
| » healthcare | 1 | 24 |
| » How-to | 1 | 24 |
| » I-PR & business communications | 1 | 24 |
| » intrusive formats | 2 | 23 |
| » legal, government & regulation | 6 | 19 |
| » loyalty & retention | 3 | 22 |
| » major account moves | 1 | 24 |
| » major brands | 4 | 21 |
| » major players news | 6 | 19 |
| » measurement & analytics | 6 | 19 |
| » media convergence | 3 | 22 |
| » mobile marketing | 1 | 24 |
| » multi-channel marketing | 3 | 22 |
| » new and improved | 1 | 24 |
| » online ad market | 9 | 16 |
| » political parties & organizations | 3 | 22 |
| » privacy | 2 | 23 |
| » promotions | 2 | 23 |
| » publishing | 4 | 21 |
| » research & stats | 5 | 20 |
| » rich media | 3 | 22 |
| » search engine marketing | 4 | 21 |
| » signs of doom | 1 | 24 |
| » signs of recovery | 1 | 24 |
| » signs of what's to come | 5 | 20 |
| » small business | 1 | 24 |
| » spam & anti-spam | 1 | 24 |
| » syndication & RSS | 1 | 24 |
| » technical innovation | 1 | 24 |
| » text ads | 2 | 23 |
| » tools & software | 2 | 23 |
| » top stories | 4 | 21 |
| » user experience | 3 | 22 |
| » viral marketing & social media | 1 | 24 |
| » weblog marketing | 2 | 23 |
| » worst practices | 8 | 17 |
- Showing 1 - 25 of 25
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Facebook May Face Class Action Suit, Fueled by Canadian Law School Students
The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act.
"Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network."
Facebook spokesmen denied tha [...]
Posted: Monday, June 2nd 2008
Overstock Deserts, Amazon Sues, New York State
Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state.
Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates, [...]
Posted: Friday, May 16th 2008
How To: Deploying and Managing Effective Online Lead-Gen Campaigns
Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads.
Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for [...]
Posted: Wednesday, April 9th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Evo Connects Green Businesses with Jaded Buyers
Kermit is right. It's not easy being green.
For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.
The site's business model depends primarily on affil [...]
Posted: Thursday, December 6th 2007
Elsevier Prescribes Ads to Salve Medical Content Costs
OncologySTAT.com, a medical resource that launched last weekend, provides doctors with access to over 400 medical and scientific journals, including its own content, in hopes of footing the bill with ad revenue.
In exchange for registering one's personal information with the site, users receive access to journals that include The Lancet and Surgical Oncology. Pricing for access to these journals can hit hundre [...]
Posted: Tuesday, September 11th 2007
Interactive Marketing Association Launches in Austin
For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX.
The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal.
The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an [...]
Posted: Thursday, August 16th 2007
IAB and Lead Generation Committee Release Best Practices for Lead Generation
The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices.
At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators.
Two major considerations served as guidelines for the final product:
Security - lead generation data should be encrypted [...]
Posted: Wednesday, August 15th 2007
Internet Book for Cause Marketers Liberates Contents Online
The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com.
The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others.
Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.
[...]
Posted: Tuesday, August 7th 2007
Sports Illustrated, TAKKLE Deepen Friendly Ties
TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006.
TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc.
The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi [...]
Posted: Tuesday, July 24th 2007
Online Marketers Spill Beans on Best, Worst Tactics
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech early-adopte [...]
Posted: Friday, February 2nd 2007
Zango to Pay $3 Million, Settles FTC Charges
The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it.
Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu [...]
Posted: Friday, November 3rd 2006
Local Ads Come to ABC Online Shows
The Walt Disney Company has come to an agreement with local ABC television affiliates to add local advertisements to the network's online shows.
Episodes of ABC series such as Desperate Housewives and Lost can be viewed with an ad-supported broadband video player that Disney will make available for download later this month, Reuters [...]
Posted: Thursday, September 14th 2006
DMA Issues Affiliate and Ad Network Guideline
Some big marketers, relatively new to online marketing, have had their ads served via spyware-generated pop-ups, junk websites and other unseemly media, writes ClickZ; so, in an effort to end affiliate marketing practices and ad network buys that undermine brand, the Direct Marketing Association (DMA) has released relevant best practices guidelines. "The Federal Trade Commission had talked to us s [...]
Posted: Wednesday, June 21st 2006
AzoogleAds Won't Work with 180solutions, Direct Revenue
CPA (cost per action) advertising network AzoogleAds has stopped doing business with adware firm 180solutions (MetricsDirect) and will soon (on March 3) end its relationship with DirectRevenue as well, writes Beth Kirsch in ReveNews, citing sources inside AzoogleAds. The moves come after Azoogle's attendance at a February 9 Anti-Spyware Coalitio [...]
Posted: Monday, February 27th 2006
Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth
Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi [...]
Posted: Thursday, December 8th 2005
Direct Revenue to Clean up Act with Behavioral Network
Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base [...]
Posted: Monday, November 28th 2005
FTC to Stiffen, Clarify CAN-SPAM Act
The all-seeingeye of the FTCeWeek reports that the Federal Trade Commission wants to stiffen some parts and clarify other elements of the CAN-SPAM Act. The Commission proposed five changes, currently open to public comm [...]
Posted: Monday, May 23rd 2005
Affiliate Marketers Getting Varied Results
Marketers are finding extreme variances in their affiliate marketing programs, according to Internet Retailer. A study by Shawn Collins Consulting showed that response rates vary enormously from below one percent to more than five percent. In some ways this isn't surprising, as different types of marketers have quite different value propositions they can allow affiliates to make to audiences. The survey found that marketers bel [...]
Posted: Friday, March 25th 2005
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