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Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee

On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks. The Obama Administration   [...]
Posted: Monday, June 1st 2009

Creative-Rich Dream Team to Refurb Interactive Ad Standards

The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state  [...]
Posted: Thursday, April 30th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

British PM to Give Citizens Online 'Voice'

UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr  [...]
Posted: Wednesday, March 11th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Americans Asked to Video, Tweet Their Voting Experience

YouTube, PBS and a number of other sponsors are encouraging voters to record adverse encounters at the ballots with video cameras, then upload them to Video Your Vote on YouTube. From VideotheVote.org: During the 2000 and 2004 elections, voters faced numerous problems at the polls: long lines, list purges, voter intimidation,   [...]
Posted: Tuesday, November 4th 2008

Obama Campaign Launches iPhone App

Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times. Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e  [...]
Posted: Friday, October 3rd 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]
Posted: Friday, September 26th 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

McCain Lags Behind Obama in Online Fundraising, Social Networking Popularity

The Republican party, represented by John McCain in the 2008 Presidential election race, lags behind Barack Obama's Democrats in online fundraising and social media, reports BusinessWeek. Republicans have devoted most of their focus to disseminating messages on traditional venues, including on TV -- which still costs plenty, but returns less audience share than in previous generations. Meanwhile, Democr  [...]
Posted: Monday, June 30th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

AHAA Forms PPM Advisory Board

The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron's Portable People Meter (PPM), reports MediaBuyerPlanner. Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council. Council members were named this week at the Radio Ink Hispanic Radio Confere  [...]
Posted: Wednesday, May 21st 2008

Wikimedia Receives $500K Donation

The Wikimedia Foundation, the nonprofit organization behind Wikipedia, has received a $500,000 donation from philanthropists Vinod and Neeru Khosia. Neeru is the co-founder and chair of CK12, a non-profit organization that supports the worldwide creation of "flexbooks" -- collaborative open-source textbooks. In the coming years Wikimedia shall foreground outreach projects to encourage Wikipedia content contributions from groups like academics, speakers of lesser-known languages, the elderl  [...]
Posted: Friday, March 28th 2008

Hip Hop Action Summit Encourages Kids to Vote with Bells, Whistles, Celebrities

The Hip Hop Action Summit is turning to the web to get young people out voting this November. The youth empowering nonprofit is harnessing stars like Snoop Dogg and George Lucas to reach Hispanic and African-American teens through online video. Online ad network CPX Interactive worked with HHAS on the campaign and will post the videos on YouTube. A microsite will also be promoted through banners across its ad network,   [...]
Posted: Tuesday, March 11th 2008

Microlender Kiva Runs Out of Loan Recipients

Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to. In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times. Though it may seem risky to dole $450 out to a r  [...]
Posted: Tuesday, January 29th 2008

Obama Steers Demographic Seas to Avoid Unsavory Ad Placement

Presidential candidate Barack Obama's campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ. The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethnic audiences and other minority or special interest groups. But they'd prefer not to have inappropriate ads appear on those profile pages  [...]
Posted: Friday, October 19th 2007