Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 214 | 182 |
| » ad pricing | 16 | 380 |
| » ad selling | 39 | 357 |
| » ad targeting | 98 | 298 |
| » ad technologies & vendors | 45 | 351 |
| » advertainment | 11 | 385 |
| » Advertising | 1 | 395 |
| » affiliate marketing | 5 | 391 |
| » agencies & ad departments | 50 | 346 |
| » alternative marketing | 55 | 341 |
| » Asia/Pacific | 6 | 390 |
| » automotive | 21 | 375 |
| » b2b | 20 | 376 |
| » Beyond Marketing | 1 | 395 |
| » Big Picture | 2 | 394 |
| » biz buzz | 21 | 375 |
| » branding | 73 | 323 |
| » broadband | 32 | 364 |
| » campaigns & creatives of note | 24 | 372 |
| » case studies | 30 | 366 |
| » co-op marketing & partnerships | 8 | 388 |
| » computers & tech | 21 | 375 |
| » consumer packaged goods | 14 | 382 |
| » CRM | 14 | 382 |
| » cross media | 33 | 363 |
| » demographics | 42 | 354 |
| » direct marketing | 124 | 272 |
| » domain names | 5 | 391 |
| » don't believe the hype | 6 | 390 |
| » e-commerce | 126 | 270 |
| » email marketing | 76 | 320 |
| » entertainment | 42 | 354 |
| » Europe | 12 | 384 |
| » events | 8 | 388 |
| » finance | 9 | 387 |
| » global | 8 | 388 |
| » healthcare | 8 | 388 |
| » How-to | 2 | 394 |
| » I-PR & business communications | 8 | 388 |
| » instant messaging marketing | 2 | 394 |
| » intrusive formats | 5 | 391 |
| » Latin America | 4 | 392 |
| » legal, government & regulation | 15 | 381 |
| » loyalty & retention | 32 | 364 |
| » major account moves | 2 | 394 |
| » major brands | 35 | 361 |
| » major players news | 63 | 333 |
| » Marketing | 1 | 395 |
| » measurement & analytics | 113 | 283 |
| » media convergence | 33 | 363 |
| » minorities | 5 | 391 |
| » mobile marketing | 24 | 372 |
| » multi-channel marketing | 49 | 347 |
| » new and improved | 8 | 388 |
| » nonsense & parodies | 1 | 395 |
| » online ad market | 85 | 311 |
| » pearls of wisdom | 48 | 348 |
| » people | 11 | 385 |
| » personalization | 13 | 383 |
| » political parties & organizations | 3 | 393 |
| » privacy | 11 | 385 |
| » promotions | 9 | 387 |
| » publishing | 86 | 310 |
| » rich media | 28 | 368 |
| » Sales | 1 | 395 |
| » search engine marketing | 61 | 335 |
| » seniors | 5 | 391 |
| » signs of doom | 5 | 391 |
| » signs of recovery | 5 | 391 |
| » signs of what's to come | 96 | 300 |
| » small business | 6 | 390 |
| » spam & anti-spam | 12 | 384 |
| » Spanish-speaking | 3 | 393 |
| » syndication & RSS | 4 | 392 |
| » technical innovation | 14 | 382 |
| » telecom | 7 | 389 |
| » text ads | 29 | 367 |
| » tools & software | 33 | 363 |
| » top stories | 67 | 329 |
| » travel | 7 | 389 |
| » user experience | 120 | 276 |
| » Verticals & Sector | 1 | 395 |
| » viral marketing & social media | 36 | 360 |
| » weblog marketing | 16 | 380 |
| » women | 10 | 386 |
| » worst practices | 59 | 337 |
| » Youth | 13 | 383 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $ [...]
Posted: Wednesday, May 23rd 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
The Fastest Browser/Website of Them All
Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this:
Page speed is, without a doubt, an [...]
Posted: Tuesday, August 9th 2011
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011
4 Online Marketing Survey Tactics That Break Through the Noise
Over the past decade or so marketing surveys have greatly expanded their reach by tapping online consumers. Now, though, the ever-growing number of these requests has caused a backlash. Simply put: people are getting tired of being queried by every service provider, not to mention unfamiliar companies, as they navigate online. "Instead of one request, people are getting 20 to 30 requests to fill out surveys," says Pamela Kennett-Hensel, a marketing professor at the University of New Orleans K [...]
Posted: Tuesday, September 7th 2010
Industry Buzz & News: 6/23/10
Publishing:
Gourmet, dead as a magazine, returns as an app.
Social Media:
Are marketers training John Q. Public to whine on the web?
Dell, others don't [...]
Posted: Wednesday, June 23rd 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Research Focuses on Unseen Online Ties
Companies and universities are stepping up research to determine how online users connect with each other - outside of the obvious linkages on social networks.
These efforts are reminiscent of Google's Buzz, a much maligned social network that the search engine rolled out earlier this year that automatically generated a social network based on algorithms that examined who people most often contacted via email. Despite the outcry - not to mention subsequent lawsuits - several companies are s [...]
Posted: Friday, May 14th 2010
When Else to Send that Email
Convention wisdom says that email marketers should not bombard recipients with messages - rather, they should be contacted after a plan has been developed with specific reasons or offers in mind. For the most part that is true - nothing irritates consumers more than a blizzard of email marketing messages that are poorly tailored to boot.
There are exceptions to breaking ranks though - that is, times when an email should be sent outside of the normal monthly or biweekly routine.
W [...]
Posted: Tuesday, March 23rd 2010
Retailers Invest in Search Tech
In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for [...]
Posted: Monday, December 14th 2009