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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

SMBs Ramp Up, Tailor Email Strategies

Keeping email messages relevant, polling customers, leveraging social media and video functionality, and creating campaign landing pages are just a few of the ways small and medium-sized business (SMBs) can maximize their email marketing strategies. Though email is a fundamental communication tool for firms of every size, recent data suggests that SMBs - in particular - are getting set to step up their use. The Proof More than one-third (36%) of the smallest businesse  [...]
Posted: Tuesday, November 24th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

Westchester Children, Prison Inmates Take Lessons in Digital Literacy

Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York. The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8  [...]
Posted: Friday, December 5th 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008

CheckMEND Protects Retailers, Consumers from Stolen/Deceptive Item Auctions

Leveraging recent news that eBay was ordered to pay $61 million for auctions of counterfeit goods, a company called CheckMEND is offering its services to users of online retailers and auction sites. CheckMEND is an online property authentication firm. Clients search its database, which contains 100 million records of counterfeit and st  [...]
Posted: Thursday, July 3rd 2008

Microlender Kiva Runs Out of Loan Recipients

Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to. In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times. Though it may seem risky to dole $450 out to a r  [...]
Posted: Tuesday, January 29th 2008

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info

Eight of 10 Americans have little patience for merchants who don't answer the phone. For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts. The implications of the study,  [...]
Posted: Friday, September 14th 2007

Inc. Expands Size of Inc. 500 Tenfold, Plots Social Networking Foray

Inc. Magazine's September 2007 issue will cover the annual Inc. 500, a list of private businesses in a number of industries that grew the fastest in their respective classes. Meanwhile, Inc. Online boasts an unexpectedly larger list: the company's first Inc. 5000. The magazine profiles private-sector companies for the knowledge development of other entrepreneurs. A complete list of the Inc. 5000 can be found at www.inc.com/inc5000. Red Ventures out of Charlotte and HydraM  [...]
Posted: Tuesday, August 28th 2007

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

Socially-Conscious Companies Garner Loyalty from US Customers, Employees

More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts. Its latest "Cause Branding" and corporate responsibility research  [...]
Posted: Wednesday, July 11th 2007

India's Handwritten Daily Faces Digital Demolition

In New Delhi, India, tucked into Wallajah Mosque, The Musalman daily newspaper maintains a unique and painstaking tradition: reporting by hand, in Urdu calligraphy, reports Wired. The Musalman covers local politics and English stories translated into Urdu, as well as poetry, messages on devotion to God and communal harmony. It has been hailed as a "hub of South Asian liberalism  [...]
Posted: Friday, July 6th 2007

Enterprise Software Pirate Bounty Sings to Tune of $1M

The Business Software Alliance (BSA) has just increased its reward ceiling for piracy reports to $1,000,000, reports Ars Technica. The increase is part of a special promotion that will feature in online and radio ad campaigns. The offer expires in October; latecomers can expect to receive the standard $200,000 for accurate claims. "Businesses often  [...]
Posted: Tuesday, July 3rd 2007

Small Businesses Find Mobile Success

Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal. The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs. Many services now offer not only the ability t  [...]
Posted: Friday, April 6th 2007

Google Updates Local Business Center

Google has added features to its Local Business Center that allow businesses to place more information for display within Google Maps, according to Search Engine Watch. Businesses can now upload and edit photos, specify their business by category and add more identifiable information within that category. And most interesting, businesses can also se  [...]
Posted: Friday, March 9th 2007

E-Commerce Trends Emerge as Holiday Spending Booms

Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore. Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail   [...]
Posted: Tuesday, December 26th 2006

Jarvis: Time to Make Blog Advertising Work

Blogs, feeds, and podcasts - a potentially huge advertising market - have yet to be tapped, with no system in place for advertisers and bloggers to work together efficiently to realize that vast potential. That's the starting point of a column by Jeff Jarvis in AdAge proposing some solutions, including an open ad marketplace; the piece is nicely summarized by Poynter'  [...]
Posted: Tuesday, May 9th 2006

Yahoo Search Nixes Monthly Adspend Minimum

Yahoo is reaching out to smaller advertisers (as Google has done) - by eliminating its $20 minimum monthly spend for sponsored search, writes ClickZ, pointing out that the move comes on the heels of Yahoo's having wooed smaller publishers with the launch of its Yahoo Publisher Network in August. The move will likely make Yahoo Search more attra  [...]
Posted: Monday, October 24th 2005