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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Marketers Use More Tools For Web Traffic (But Need To Use Them Well)

  [...]
Posted: Friday, May 11th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Yahoo: Four Techniques For adCenter Optimization

Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,” say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform  [...]
Posted: Wednesday, May 9th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Top Tips: Google's Webmaster/ Analytics Pilot | InKnowledge's Modular Plug-in | Microsoft Advertising Intelligence | Shooting business videos

Participate in Google's Webmaster/ Analytics Pilot Google is launching a limited pilot program that integrates data and tools from Webmaster Tools and Analytics. Join it if you are able, writes Rob Young at Search Engine Land, even though the cross-service tools for the pilot progra  [...]
Posted: Wednesday, June 8th 2011

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Google Floats 'FDA-Friendly' Pharma Ads

Google is proposing a special new format for online pharmaceutical ads that may address the US Food & Drug Administration's risk-disclosure and regulatory concerns about the industry's online marketing. Google suggested including extra links about side-effects within drug ads at last week's two-day FDA hearing on pharma's use of social media - a much anticipated event that   [...]
Posted: Wednesday, November 18th 2009

comScore Puts Page-Load Time Under Microscope

Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports. The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi  [...]
Posted: Tuesday, November 17th 2009

Google: "We Don't Use Meta Keywords Tag"

To clear up any misconceptions, Google released a video explaining once and for all that they do not use the "keywords" meta tag in their search results. While they do have an application that can match meta tags, it's not part of the the public's everyday searches at Google.com, nor part of how they rank pages.  [...]
Posted: Tuesday, September 22nd 2009

Calling All SEOs and Webmasters: Google Wants You

Now through Sept. 30th, Google is looking once again to its community of developers to help guide others and contribute short tutorial videos to their Webmaster Central YouTube channel. The basic requirements are as follows: - Keep the video short: Approximately 3-5 minutes. - Think small: A short video is a good   [...]
Posted: Friday, August 7th 2009

How-To: Track Rep and Keywords from a Unified Feed

In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands. To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple  [...]
Posted: Wednesday, July 15th 2009

IAB Seeks Feedback on Click Measurement Guides

The Interactive Advertising Bureau (IAB) released a working document of Click Measurement Guidelines and is now seeking feedback. The Guidelines seeks to establish standards for the streamlined buying and selling of cost-per-click (CPC) advertising, which is favored by some interactive advertisers. They will also provide a framework for filtering fraudulent clicks. The document includes: A detailed definition of a "clic  [...]
Posted: Friday, February 27th 2009

Yahoo Stores User Data for 90 Days, Max

With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy. According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy." Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou  [...]
Posted: Wednesday, December 17th 2008

Branding on Facebook: Groups or Fan Pages?

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies. Two major distinctions were made: Fan Pages are visible to unregistered users and are indexed by  [...]
Posted: Wednesday, October 1st 2008

Google Tests Options for Search Blurbs

Google is testing a feature that lets users specify how much data they want to see in the summary sections of their search results. When a person runs a query on Google, s/he typically gets a long string of websites back. Ideally, the topmost results are most relevant to his or her search. To help that user pinpoint exactly what he or she was looking for, each site features a summary just below the title tag, which is supposed to describe what the user will find on that page. Below, circle  [...]
Posted: Monday, September 29th 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Google Webmaster Blog Answers SEO Questions

Google's Webmaster Central posted a video detailing the search engine's stance on duplicate content, meta tagging, local search and creating a "Google-friendly" site, among other details. View the video here:   [...]
Posted: Wednesday, September 24th 2008

Quality Guidelines Added to Google Maps

As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include: Represent your business exactly as it appears in real life. Only include listings for businesses YOU represent. Don't participate in any behavior with the intention or result of listing your business more times than it exists. The guidelines also show adm  [...]
Posted: Tuesday, September 16th 2008