Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 157 | 284 |
| » ad pricing | 7 | 434 |
| » ad selling | 41 | 400 |
| » ad targeting | 123 | 318 |
| » ad technologies & vendors | 74 | 367 |
| » advertainment | 50 | 391 |
| » Advertising | 1 | 440 |
| » affiliate marketing | 3 | 438 |
| » agencies & ad departments | 13 | 428 |
| » alternative marketing | 107 | 334 |
| » Asia/Pacific | 10 | 431 |
| » automotive | 7 | 434 |
| » b2b | 16 | 425 |
| » Beyond Marketing | 1 | 440 |
| » Big Picture | 2 | 439 |
| » biz buzz | 74 | 367 |
| » branding | 81 | 360 |
| » broadband | 74 | 367 |
| » campaigns & creatives of note | 46 | 395 |
| » case studies | 21 | 420 |
| » co-op marketing & partnerships | 29 | 412 |
| » computers & tech | 41 | 400 |
| » consumer packaged goods | 15 | 426 |
| » CRM | 10 | 431 |
| » cross media | 24 | 417 |
| » deep coverage | 1 | 440 |
| » demographics | 63 | 378 |
| » direct marketing | 67 | 374 |
| » domain names | 42 | 399 |
| » don't believe the hype | 15 | 426 |
| » e-commerce | 122 | 319 |
| » email marketing | 32 | 409 |
| » entertainment | 113 | 328 |
| » Europe | 20 | 421 |
| » events | 12 | 429 |
| » finance | 4 | 437 |
| » global | 6 | 435 |
| » healthcare | 7 | 434 |
| » How-to | 13 | 428 |
| » I-PR & business communications | 17 | 424 |
| » instant messaging marketing | 5 | 436 |
| » interviews | 3 | 438 |
| » intrusive formats | 33 | 408 |
| » Latin America | 2 | 439 |
| » legal, government & regulation | 57 | 384 |
| » loyalty & retention | 63 | 378 |
| » major account moves | 4 | 437 |
| » major brands | 107 | 334 |
| » major players news | 134 | 307 |
| » Marketing | 1 | 440 |
| » measurement & analytics | 43 | 398 |
| » media convergence | 44 | 397 |
| » minorities | 4 | 437 |
| » mobile marketing | 38 | 403 |
| » multi-channel marketing | 21 | 420 |
| » new and improved | 50 | 391 |
| » online ad market | 113 | 328 |
| » pearls of wisdom | 54 | 387 |
| » people | 40 | 401 |
| » personalization | 32 | 409 |
| » political parties & organizations | 16 | 425 |
| » privacy | 45 | 396 |
| » promotions | 13 | 428 |
| » publishing | 122 | 319 |
| » real estate | 3 | 438 |
| » research & stats | 120 | 321 |
| » rich media | 35 | 406 |
| » Sales | 1 | 440 |
| » search engine marketing | 46 | 395 |
| » seniors | 3 | 438 |
| » sex sells | 1 | 440 |
| » signs of doom | 6 | 435 |
| » signs of recovery | 4 | 437 |
| » signs of what's to come | 137 | 304 |
| » small business | 10 | 431 |
| » spam & anti-spam | 10 | 431 |
| » Spanish-speaking | 1 | 440 |
| » syndication & RSS | 10 | 431 |
| » technical innovation | 32 | 409 |
| » telecom | 7 | 434 |
| » text ads | 29 | 412 |
| » tools & software | 85 | 356 |
| » top stories | 29 | 412 |
| » travel | 11 | 430 |
| » Verticals & Sector | 1 | 440 |
| » viral marketing & social media | 60 | 381 |
| » weblog marketing | 23 | 418 |
| » women | 11 | 430 |
| » worst practices | 55 | 386 |
| » Youth | 38 | 403 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
The Fastest Browser/Website of Them All
Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this:
Page speed is, without a doubt, an [...]
Posted: Tuesday, August 9th 2011
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
Pepco Follows Social Media Playbook in Power Outage
This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam [...]
Posted: Thursday, July 29th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
When Should Firms Sue Customers for SocNet Comments (Answer: Almost Never)
Given how quickly comments, videos, Yelp recommendations and blog posts can go viral, it is easy to understand why a company might be tempted to threaten legal action against a customer who has taken his or her complaint online. Especially a local firm whose feels its reputation in its market might be at risk.
But generally speaking - unless the customer is outright lying - the First Amendment provides cover for such commentary. And then there is this: the customer could well to use the threa [...]
Posted: Friday, April 16th 2010