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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%

The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $  [...]
Posted: Wednesday, May 23rd 2012

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine

Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to  [...]
Posted: Monday, May 21st 2012

IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

More Marketers, Advertisers Trust And Conduct Media Audits

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure  [...]
Posted: Wednesday, May 9th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hover” or “pay-per-hover” will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. It will  [...]
Posted: Thursday, April 26th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Major League Baseball Debuts Lists of Social Media Do's and Don'ts for Players

Major League Baseball has rolled out a social media policy, which was part of the collective bargaining agreement last year. NBC Sport’s Craig Calcaterra published excerpts of the memo sent to all players, which began with the statement that "…we hope that you will not view this policy as a blanket deterrent to engaging in social media." The  [...]
Posted: Friday, March 16th 2012

The Fastest Browser/Website of Them All

Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this: Page speed is, without a doubt, an   [...]
Posted: Tuesday, August 9th 2011

The Art and Science of the Online Apology

Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology. An Email Unsubscribe Mishap Leads to Multiple Calls Backs  [...]
Posted: Wednesday, July 27th 2011

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Top Tips: Google's Webmaster/ Analytics Pilot | InKnowledge's Modular Plug-in | Microsoft Advertising Intelligence | Shooting business videos

Participate in Google's Webmaster/ Analytics Pilot Google is launching a limited pilot program that integrates data and tools from Webmaster Tools and Analytics. Join it if you are able, writes Rob Young at Search Engine Land, even though the cross-service tools for the pilot progra  [...]
Posted: Wednesday, June 8th 2011

Copywriting, Daily Deals and AB Testing All of It

There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti  [...]
Posted: Friday, June 3rd 2011

Delta Applies Technology to Travelers' Nightmare Scenario

You are at the airport excited about your trip. Then, the dreaded ax falls: no your flight is not delayed, although in the current context that wouldn’t be such as bad development. Rather, the flight is overbooked and the airline is calling for volunteers to take another, later flight. No volunteers? No problem, the airline selects its own. The result? A late flight - with several somewhat grumpy travelers plus one or two who are absolutely furious at the inconvenience. Delta   [...]
Posted: Friday, January 14th 2011