Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 632 | 685 |
| » ad pricing | 57 | 1260 |
| » ad selling | 204 | 1113 |
| » ad targeting | 356 | 961 |
| » advertainment | 116 | 1201 |
| » Advertising | 6 | 1311 |
| » affiliate marketing | 25 | 1292 |
| » agencies & ad departments | 195 | 1122 |
| » alternative marketing | 296 | 1021 |
| » Asia/Pacific | 28 | 1289 |
| » automotive | 50 | 1267 |
| » b2b | 76 | 1241 |
| » Beyond Marketing | 1 | 1316 |
| » Big Picture | 6 | 1311 |
| » biz buzz | 233 | 1084 |
| » branding | 242 | 1075 |
| » broadband | 147 | 1170 |
| » campaigns & creatives of note | 168 | 1149 |
| » case studies | 92 | 1225 |
| » co-op marketing & partnerships | 95 | 1222 |
| » computers & tech | 114 | 1203 |
| » consumer packaged goods | 43 | 1274 |
| » CRM | 31 | 1286 |
| » cross media | 106 | 1211 |
| » deep coverage | 1 | 1316 |
| » demographics | 145 | 1172 |
| » direct marketing | 236 | 1081 |
| » domain names | 74 | 1243 |
| » don't believe the hype | 41 | 1276 |
| » e-commerce | 305 | 1012 |
| » email marketing | 181 | 1136 |
| » entertainment | 228 | 1089 |
| » Europe | 54 | 1263 |
| » events | 60 | 1257 |
| » finance | 22 | 1295 |
| » global | 32 | 1285 |
| » healthcare | 23 | 1294 |
| » How-to | 36 | 1281 |
| » I-PR & business communications | 53 | 1264 |
| » Insider News | 1 | 1316 |
| » instant messaging marketing | 10 | 1307 |
| » interviews | 12 | 1305 |
| » intrusive formats | 59 | 1258 |
| » Latin America | 8 | 1309 |
| » legal, government & regulation | 185 | 1132 |
| » loyalty & retention | 125 | 1192 |
| » major account moves | 17 | 1300 |
| » major brands | 265 | 1052 |
| » major players news | 442 | 875 |
| » Marketing | 3 | 1314 |
| » measurement & analytics | 217 | 1100 |
| » media convergence | 152 | 1165 |
| » minorities | 13 | 1304 |
| » mobile marketing | 87 | 1230 |
| » multi-channel marketing | 94 | 1223 |
| » new and improved | 158 | 1159 |
| » nonsense & parodies | 8 | 1309 |
| » online ad market | 327 | 990 |
| » pearls of wisdom | 184 | 1133 |
| » people | 134 | 1183 |
| » personalization | 62 | 1255 |
| » political parties & organizations | 56 | 1261 |
| » privacy | 103 | 1214 |
| » promotions | 52 | 1265 |
| » publishing | 376 | 941 |
| » real estate | 5 | 1312 |
| » research & stats | 396 | 921 |
| » rich media | 113 | 1204 |
| » Sales | 2 | 1315 |
| » search engine marketing | 201 | 1116 |
| » Segmentation & Markets | 1 | 1316 |
| » seniors | 7 | 1310 |
| » sex sells | 6 | 1311 |
| » signs of doom | 29 | 1288 |
| » signs of recovery | 15 | 1302 |
| » signs of what's to come | 434 | 883 |
| » small business | 24 | 1293 |
| » spam & anti-spam | 63 | 1254 |
| » Spanish-speaking | 6 | 1311 |
| » syndication & RSS | 33 | 1284 |
| » technical innovation | 73 | 1244 |
| » telecom | 23 | 1294 |
| » text ads | 93 | 1224 |
| » tools & software | 204 | 1113 |
| » top stories | 182 | 1135 |
| » travel | 20 | 1297 |
| » user experience | 441 | 876 |
| » Verticals & Sector | 1 | 1316 |
| » viral marketing & social media | 159 | 1158 |
| » weblog marketing | 94 | 1223 |
| » women | 38 | 1279 |
| » worst practices | 184 | 1133 |
| » Youth | 62 | 1255 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $ [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
IAB Creates "Bar Exam" For Digital Ad Sales
The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen [...]
Posted: Friday, May 18th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Major League Baseball Debuts Lists of Social Media Do's and Don'ts for Players
Major League Baseball has rolled out a social media policy, which was part of the collective bargaining agreement last year. NBC Sport’s Craig Calcaterra published excerpts of the memo sent to all players, which began with the statement that "…we hope that you will not view this policy as a blanket deterrent to engaging in social media."
The [...]
Posted: Friday, March 16th 2012
The Fastest Browser/Website of Them All
Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this:
Page speed is, without a doubt, an [...]
Posted: Tuesday, August 9th 2011
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011