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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 632 | 682 |
| » ad pricing | 57 | 1257 |
| » ad selling | 204 | 1110 |
| » ad targeting | 356 | 958 |
| » ad technologies & vendors | 239 | 1075 |
| » advertainment | 116 | 1198 |
| » Advertising | 6 | 1308 |
| » affiliate marketing | 25 | 1289 |
| » agencies & ad departments | 195 | 1119 |
| » alternative marketing | 296 | 1018 |
| » Asia/Pacific | 28 | 1286 |
| » automotive | 50 | 1264 |
| » b2b | 76 | 1238 |
| » Beyond Marketing | 1 | 1313 |
| » Big Picture | 6 | 1308 |
| » biz buzz | 233 | 1081 |
| » broadband | 147 | 1167 |
| » campaigns & creatives of note | 168 | 1146 |
| » case studies | 92 | 1222 |
| » co-op marketing & partnerships | 95 | 1219 |
| » computers & tech | 114 | 1200 |
| » consumer packaged goods | 43 | 1271 |
| » CRM | 31 | 1283 |
| » cross media | 106 | 1208 |
| » deep coverage | 1 | 1313 |
| » demographics | 145 | 1169 |
| » direct marketing | 236 | 1078 |
| » domain names | 74 | 1240 |
| » don't believe the hype | 41 | 1273 |
| » e-commerce | 305 | 1009 |
| » email marketing | 181 | 1133 |
| » entertainment | 228 | 1086 |
| » Europe | 54 | 1260 |
| » events | 60 | 1254 |
| » finance | 22 | 1292 |
| » global | 32 | 1282 |
| » healthcare | 23 | 1291 |
| » How-to | 36 | 1278 |
| » I-PR & business communications | 53 | 1261 |
| » Insider News | 1 | 1313 |
| » instant messaging marketing | 10 | 1304 |
| » interviews | 12 | 1302 |
| » intrusive formats | 59 | 1255 |
| » Latin America | 8 | 1306 |
| » legal, government & regulation | 185 | 1129 |
| » loyalty & retention | 125 | 1189 |
| » major account moves | 17 | 1297 |
| » major brands | 265 | 1049 |
| » major players news | 442 | 872 |
| » Marketing | 3 | 1311 |
| » measurement & analytics | 217 | 1097 |
| » media convergence | 152 | 1162 |
| » minorities | 13 | 1301 |
| » mobile marketing | 87 | 1227 |
| » multi-channel marketing | 94 | 1220 |
| » new and improved | 158 | 1156 |
| » nonsense & parodies | 8 | 1306 |
| » online ad market | 327 | 987 |
| » pearls of wisdom | 184 | 1130 |
| » people | 134 | 1180 |
| » personalization | 62 | 1252 |
| » political parties & organizations | 56 | 1258 |
| » privacy | 103 | 1211 |
| » promotions | 52 | 1262 |
| » publishing | 376 | 938 |
| » real estate | 5 | 1309 |
| » research & stats | 396 | 918 |
| » rich media | 113 | 1201 |
| » Sales | 2 | 1312 |
| » search engine marketing | 201 | 1113 |
| » Segmentation & Markets | 1 | 1313 |
| » seniors | 7 | 1307 |
| » sex sells | 6 | 1308 |
| » signs of doom | 29 | 1285 |
| » signs of recovery | 15 | 1299 |
| » signs of what's to come | 434 | 880 |
| » small business | 24 | 1290 |
| » spam & anti-spam | 63 | 1251 |
| » Spanish-speaking | 6 | 1308 |
| » syndication & RSS | 33 | 1281 |
| » technical innovation | 73 | 1241 |
| » telecom | 23 | 1291 |
| » text ads | 93 | 1221 |
| » tools & software | 204 | 1110 |
| » top stories | 182 | 1132 |
| » travel | 20 | 1294 |
| » user experience | 441 | 873 |
| » Verticals & Sector | 1 | 1313 |
| » viral marketing & social media | 159 | 1155 |
| » weblog marketing | 94 | 1220 |
| » women | 38 | 1276 |
| » worst practices | 184 | 1130 |
| » Youth | 62 | 1252 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
IAB Creates "Bar Exam" For Digital Ad Sales
The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen [...]
Posted: Friday, May 18th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012