Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 632 | 723 |
| » ad pricing | 57 | 1298 |
| » ad selling | 204 | 1151 |
| » ad targeting | 356 | 999 |
| » ad technologies & vendors | 239 | 1116 |
| » advertainment | 116 | 1239 |
| » Advertising | 6 | 1349 |
| » affiliate marketing | 25 | 1330 |
| » agencies & ad departments | 195 | 1160 |
| » alternative marketing | 296 | 1059 |
| » Asia/Pacific | 28 | 1327 |
| » automotive | 50 | 1305 |
| » b2b | 76 | 1279 |
| » Beyond Marketing | 1 | 1354 |
| » Big Picture | 6 | 1349 |
| » biz buzz | 233 | 1122 |
| » branding | 242 | 1113 |
| » broadband | 147 | 1208 |
| » campaigns & creatives of note | 168 | 1187 |
| » case studies | 92 | 1263 |
| » co-op marketing & partnerships | 95 | 1260 |
| » computers & tech | 114 | 1241 |
| » consumer packaged goods | 43 | 1312 |
| » CRM | 31 | 1324 |
| » cross media | 106 | 1249 |
| » deep coverage | 1 | 1354 |
| » demographics | 145 | 1210 |
| » direct marketing | 236 | 1119 |
| » domain names | 74 | 1281 |
| » don't believe the hype | 41 | 1314 |
| » e-commerce | 305 | 1050 |
| » email marketing | 181 | 1174 |
| » entertainment | 228 | 1127 |
| » Europe | 54 | 1301 |
| » events | 60 | 1295 |
| » finance | 22 | 1333 |
| » global | 32 | 1323 |
| » healthcare | 23 | 1332 |
| » How-to | 36 | 1319 |
| » I-PR & business communications | 53 | 1302 |
| » Insider News | 1 | 1354 |
| » instant messaging marketing | 10 | 1345 |
| » interviews | 12 | 1343 |
| » intrusive formats | 59 | 1296 |
| » Latin America | 8 | 1347 |
| » legal, government & regulation | 185 | 1170 |
| » loyalty & retention | 125 | 1230 |
| » major account moves | 17 | 1338 |
| » major brands | 265 | 1090 |
| » major players news | 442 | 913 |
| » Marketing | 3 | 1352 |
| » measurement & analytics | 217 | 1138 |
| » media convergence | 152 | 1203 |
| » minorities | 13 | 1342 |
| » mobile marketing | 87 | 1268 |
| » multi-channel marketing | 94 | 1261 |
| » new and improved | 158 | 1197 |
| » nonsense & parodies | 8 | 1347 |
| » online ad market | 327 | 1028 |
| » pearls of wisdom | 184 | 1171 |
| » people | 134 | 1221 |
| » personalization | 62 | 1293 |
| » political parties & organizations | 56 | 1299 |
| » privacy | 103 | 1252 |
| » promotions | 52 | 1303 |
| » publishing | 376 | 979 |
| » real estate | 5 | 1350 |
| » research & stats | 396 | 959 |
| » rich media | 113 | 1242 |
| » Sales | 2 | 1353 |
| » Segmentation & Markets | 1 | 1354 |
| » seniors | 7 | 1348 |
| » sex sells | 6 | 1349 |
| » signs of doom | 29 | 1326 |
| » signs of recovery | 15 | 1340 |
| » signs of what's to come | 434 | 921 |
| » small business | 24 | 1331 |
| » spam & anti-spam | 63 | 1292 |
| » Spanish-speaking | 6 | 1349 |
| » syndication & RSS | 33 | 1322 |
| » technical innovation | 73 | 1282 |
| » telecom | 23 | 1332 |
| » text ads | 93 | 1262 |
| » tools & software | 204 | 1151 |
| » top stories | 182 | 1173 |
| » travel | 20 | 1335 |
| » user experience | 441 | 914 |
| » Verticals & Sector | 1 | 1354 |
| » viral marketing & social media | 159 | 1196 |
| » weblog marketing | 94 | 1261 |
| » women | 38 | 1317 |
| » worst practices | 184 | 1171 |
| » Youth | 62 | 1293 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $ [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
IAB Creates "Bar Exam" For Digital Ad Sales
The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen [...]
Posted: Friday, May 18th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012