Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 632 | 483 |
| » ad pricing | 57 | 1058 |
| » ad selling | 204 | 911 |
| » ad targeting | 356 | 759 |
| » ad technologies & vendors | 239 | 876 |
| » advertainment | 116 | 999 |
| » Advertising | 6 | 1109 |
| » affiliate marketing | 25 | 1090 |
| » agencies & ad departments | 195 | 920 |
| » alternative marketing | 296 | 819 |
| » Asia/Pacific | 28 | 1087 |
| » automotive | 50 | 1065 |
| » b2b | 76 | 1039 |
| » Beyond Marketing | 1 | 1114 |
| » Big Picture | 6 | 1109 |
| » biz buzz | 233 | 882 |
| » branding | 242 | 873 |
| » broadband | 147 | 968 |
| » campaigns & creatives of note | 168 | 947 |
| » case studies | 92 | 1023 |
| » co-op marketing & partnerships | 95 | 1020 |
| » computers & tech | 114 | 1001 |
| » consumer packaged goods | 43 | 1072 |
| » CRM | 31 | 1084 |
| » cross media | 106 | 1009 |
| » deep coverage | 1 | 1114 |
| » demographics | 145 | 970 |
| » direct marketing | 236 | 879 |
| » domain names | 74 | 1041 |
| » don't believe the hype | 41 | 1074 |
| » e-commerce | 305 | 810 |
| » email marketing | 181 | 934 |
| » entertainment | 228 | 887 |
| » Europe | 54 | 1061 |
| » events | 60 | 1055 |
| » finance | 22 | 1093 |
| » global | 32 | 1083 |
| » healthcare | 23 | 1092 |
| » How-to | 36 | 1079 |
| » I-PR & business communications | 53 | 1062 |
| » Insider News | 1 | 1114 |
| » instant messaging marketing | 10 | 1105 |
| » interviews | 12 | 1103 |
| » intrusive formats | 59 | 1056 |
| » Latin America | 8 | 1107 |
| » legal, government & regulation | 185 | 930 |
| » loyalty & retention | 125 | 990 |
| » major account moves | 17 | 1098 |
| » major brands | 265 | 850 |
| » major players news | 442 | 673 |
| » Marketing | 3 | 1112 |
| » measurement & analytics | 217 | 898 |
| » media convergence | 152 | 963 |
| » minorities | 13 | 1102 |
| » mobile marketing | 87 | 1028 |
| » multi-channel marketing | 94 | 1021 |
| » new and improved | 158 | 957 |
| » nonsense & parodies | 8 | 1107 |
| » online ad market | 327 | 788 |
| » pearls of wisdom | 184 | 931 |
| » people | 134 | 981 |
| » personalization | 62 | 1053 |
| » political parties & organizations | 56 | 1059 |
| » privacy | 103 | 1012 |
| » promotions | 52 | 1063 |
| » publishing | 376 | 739 |
| » real estate | 5 | 1110 |
| » research & stats | 396 | 719 |
| » rich media | 113 | 1002 |
| » Sales | 2 | 1113 |
| » search engine marketing | 201 | 914 |
| » Segmentation & Markets | 1 | 1114 |
| » seniors | 7 | 1108 |
| » sex sells | 6 | 1109 |
| » signs of doom | 29 | 1086 |
| » signs of recovery | 15 | 1100 |
| » signs of what's to come | 434 | 681 |
| » small business | 24 | 1091 |
| » spam & anti-spam | 63 | 1052 |
| » Spanish-speaking | 6 | 1109 |
| » syndication & RSS | 33 | 1082 |
| » technical innovation | 73 | 1042 |
| » telecom | 23 | 1092 |
| » text ads | 93 | 1022 |
| » tools & software | 204 | 911 |
| » top stories | 182 | 933 |
| » travel | 20 | 1095 |
| » Verticals & Sector | 1 | 1114 |
| » viral marketing & social media | 159 | 956 |
| » weblog marketing | 94 | 1021 |
| » women | 38 | 1077 |
| » worst practices | 184 | 931 |
| » Youth | 62 | 1053 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $ [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
IAB Creates "Bar Exam" For Digital Ad Sales
The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen [...]
Posted: Friday, May 18th 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Top News: Publicis Q1 | FCC Requires Disclosure | MS Sunsets PCs? | Pepsi Dominates BuzzFeed
Ad Technologies and Vendors:
Publicis Posts 13% Hike in Q1 Revenue
Campaigns of Note:
Marketing Hotels as Places Full of Fun and Discovery
Legal/Regulatory:
FCC about to [...]
Posted: Friday, April 20th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012