Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » How-to | 1 | 3 |
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- Showing 1 - 4 of 4
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
MTVU, Microsoft Partner for Activist Web Series
MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft.
MtvU is a 24-hour college network broadcast to 750 universities in the US.
Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause," [...]
Posted: Wednesday, November 28th 2007
Text Messaging Enters Marketing Mix
iMediaConnection: Texting to Win
Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e [...]
Posted: Thursday, April 15th 2004
Patagonia Engages in Chat Marketing
Internet Retailer: Patagonia explores Internet chat rooms as marketing vehicle
Patagonia is experimenting with the use of chatrooms as a means to push sales. In a cross between the pushy salesperson role and a manufactured word of mouth buzz, the company is attempting to strike a balance between being invasive and starting up a more personal relationship with relevant groups online.
The practice is much like the tactic used [...]
Posted: Thursday, March 18th 2004
- Showing 1 - 4 of 4