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Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

Hot on Twitter's Heels, Facebook Adds Mobile Support

Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS. Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides  [...]
Posted: Friday, March 27th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Vivaty Widgetizes Sponsored Virtual World Scenarios

Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg. In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate. To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the   [...]
Posted: Wednesday, October 29th 2008

Ecast Mashes Up Social Media to Night Life

LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs. Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots. One of LocaModa's applications, Wiffiti, enab  [...]
Posted: Wednesday, September 10th 2008

Google Launches Lively, Mostly Because 'Everyone is Doing' It

Google debuted Lively, a destination where users can participate in miniature virtual worlds. Instead of inhabiting a single virtual world like Second Life, Lively users can join tiny subject-oriented spaces, a bit like animated chat rooms. Wagner James Au of GigaOm observed that Lively brings little to the virtual world industry. IMVU, its most comparable predecessor, already has a  [...]
Posted: Friday, July 11th 2008

Frequent Outages Fail to Dampen Twitter's Growth

Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise. It continues to outpace rival microblogging services, most of which cropped up to give users a community with more stable uptime. Twitter's traffic outdid Plurk's and Friendfeed's   [...]
Posted: Wednesday, July 9th 2008

Blyk to Expand to Germany, Belgium, Spain, Netherlands

Blyk, a mobile phone company that gives users minutes in exchange for ad participation, announced plans to expand to the Netherlands, Germany, Belgium and Spain before 2010. The company provides targeted mobile ads and marketing surveys to users pursuing otherwise-free phone time. Its demographic consists primarily of 16-24-year-olds, and ad campaigns boast an alleged  [...]
Posted: Friday, June 27th 2008

SIDEBAR Uses Mobile 'White Space' to Serve Viral Advergames

digital SIDEBAR is launching a mobile ad platform that delivers interactive ads through the white space in mobile phones. The service will be piloted before going public. "White space" represents the space not used to make a call: the screen that appears when a user is dialing, the hang-up screen, or the time between sending and receiving a text message. Ads -- targeted by age, gender, interests, use pattern, day and time -- can include links to games or other media. Content may be forward  [...]
Posted: Wednesday, June 18th 2008

Meebo Launches In-Chat Marketing Platform

Meebo, a site that lets users access AIM, Messenger, Gchat and MSN buddies from one window, has launched a marketing platform. Brands on board include Sony Electronics, Havaianas, Universal Pictures, and Weezer, a band. The platform includes both rich media and text advertising, and enables users to "select, engage with, and share branded content with their friends" in chat boxes, according to Meebo. Advertisers shall have access to reporting information an  [...]
Posted: Monday, June 9th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

Canadian Teens Less Internet Savvy Than Adults

In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts   [...]
Posted: Thursday, March 6th 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

Bud Baits Super Bowl Ad Critics with Secret Spot

Budweiser has launched a campaign to ignite activity amongst consumers in preparation for the Super Bowl. For the two weeks preceding February 3 (Super Bowl Sunday), visitors to Budweiser.com, BudBowl.com and BudLight.com will be invited to rate Budweiser Super Bowl ads. Once registered, users will receive a mobile text message inviting them to vote after each ad is shown. The message for the last ad contains a code enabling visitors to view a "secret 11th spot," availabl  [...]
Posted: Wednesday, January 23rd 2008

Gaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address

Nearly eight in 10 children (78.1 percent) age 6-11 report they play online games -- by far the largest percentage performing any online activity, according to (pdf) the 2007 American Kids Survey from Mediamark Research and Intelligence (MRI),   [...]
Posted: Wednesday, December 26th 2007