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Industry Buzz & Snippets: 01/19/10

Media: Debating journalism post print path. As shrinking newsrooms use upstarts' content, questions arise. Ad Networks: YuMe   [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

SIDEBAR Uses Mobile 'White Space' to Serve Viral Advergames

digital SIDEBAR is launching a mobile ad platform that delivers interactive ads through the white space in mobile phones. The service will be piloted before going public. "White space" represents the space not used to make a call: the screen that appears when a user is dialing, the hang-up screen, or the time between sending and receiving a text message. Ads -- targeted by age, gender, interests, use pattern, day and time -- can include links to games or other media. Content may be forward  [...]
Posted: Wednesday, June 18th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

EyeWonder Connects Advertisers Directly to Instant Messengers

EyeWonder has launched a new product designed to make rich media ads more interesting to users of instant messaging clients, according to a press release from the firm (PDF). The ad delivery company has debuted InstantWonder, which consolidates the planning and buying of rich media ads for display in instant messaging applications. InstantWonder   [...]
Posted: Thursday, September 20th 2007

Growing Pains Hit Mobile Marketing Sector

As marketers scramble to dive into the mobile marketing arena, many are finding the sledding to be a bit rougher than anticipated. A big hurdle facing marketers in the mobile space is consumer resistance, Ad Age writes. Some recent surveys, for example, have found that up to 90 percent of consumers do not want ads on their cellphones. Also contributing to the problems in mobile is that publishers as well as  [...]
Posted: Monday, March 26th 2007

MTV Goes Multi-Platform to Remain Relevant

As its core audience demographic increasingly abandons television as its primary media choice, MTV has had to redefine itself for a new media world, according to the New York Times. That redefinition includes multiple initiatives across not only the internet but also mobile devices and more in an effort to achieve brand ubiquity, which hopefully leads to brand loyalty. The network has created multi-platform  [...]
Posted: Wednesday, February 21st 2007

LiveJournal Opens Pages to Advertisers

LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration. The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this featu  [...]
Posted: Thursday, October 5th 2006

AOL: Free Phone Numbers for AIM and a Rival to MySpace

AOL will offer its 41 million instant messaging users free phone numbers in 50 metro areas, allowing others using regular phones to call them while they are online, writes the New York Times. Time Warner unit AOL also plans to introduce AIM Pages, a social-networking effort designed to compete with MySpace.com. AOL plans to profit from advertisements and outbound calling charges and additional se  [...]
Posted: Friday, May 5th 2006

Viacom Buys Online Game Service Xfire for $102MM

Continuing its efforts to build youth-oriented internet businesses, MTV Networks parent Viacom has acquired Xfire, a privately held Silicon Valley firm that makes an ad-supported instant message system used by videogame players, reports the New York Times. Viacom will pay $102 million in cash for Xfire. The IM product allows users to see which games their  [...]
Posted: Tuesday, April 25th 2006

MSN Tests Classifieds Service

MSN last week began to quietly test a classifieds listings service, Windows Live Expo (aka Fremont), which is integrated with other Microsoft tools, allowing buyers to contact sellers via MSN Messenger and letting sellers publicize listings on MSN Spaces profiles, reports MediaPost. Events, real  [...]
Posted: Tuesday, February 14th 2006

Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)

News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads,   [...]
Posted: Thursday, January 12th 2006

Google, AOL Deal Finalized; Includes IM, Video Components

Google's $1 billion investment in a 5 percent stake in Time Warner's AOL was officially announced Tuesday and expands their existing search engine agreement to include advertising, instant messaging and video components, reports CNET. The deal also creates an "AOL Marketplace through white labeling of Goo  [...]
Posted: Wednesday, December 21st 2005

MSN: IM Ads Not Based on Chats

MSN says MSN Messenger is not running contextual ads based on users' conversations, as recent reports suggest, reports DM News. "MSN Messenger advertisements are based on demographic information the user provides when creating their Passport account, such as age, gender, language, zip code and country," said David Jakubowski, general manager of MSN Search Strategy and Go-to-Market. Some have raised the conce  [...]
Posted: Wednesday, October 26th 2005

MSN Buys Net-Phone Startup; Pay-per-Call Possible for adCenter

Microsoft announced that it has purchased internet-calling startup Teleo to expand the capabilities of MSN Messenger, a week after Google launched Google Talk instant-messaging service, emphasizing its voice-chat capabilities, reports CNET. Microsoft, however, is reportedly seeking capabilities such as those of intern  [...]
Posted: Thursday, September 1st 2005

Rumors: Yahoo's Free VoIP; Google's Free Web Access; Murdoch's Blinkx Buy

Yahoo will soon introduce a voice of Internet Protocol (VoIP) service to gain an edge over its rivals, according to prominent Internet analyst Safa Rashtchy of Piper Jaffray, reports Red Herring. The service would be similar to Skype, a peer-to-peer program allowing users to make free calls over the internet. Rashtchy expects that Yahoo may support one VoIP service via advertising service while making another a  [...]
Posted: Thursday, August 18th 2005

New Claria Service Shuns Pop-Ups

Adware maker and behavioral marketing firm Claria, a pioneer of pop-up ads, is beginning to phase out the much-derided format for ad delivery, writes the Associated Press. Claria's new ad service, PersonalWeb,   [...]
Posted: Monday, August 1st 2005

Interactive Ad Campaigns Co-opt Consumers

"Have it your way" doesn't apply only to burgers (or any product, for that matter) but also the advertising trying to sell the product. And if online consumers want more control over their online experience, including ads - don't fight them, recruit them for your campaign. That seems to be the motto of Cingular Wireless, according to a piece in AdWeek - and Staples as well as P&G's Crest, too (amo  [...]
Posted: Monday, July 4th 2005