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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 5 | 26 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
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Posted: Wednesday, May 16th 2012
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010
Sony Sells Laptops, Sears Tweets Jobs: Alternative Uses of Twitter
Dell turned heads last year when it announced it sold $6.5 million worth of computers via Twitter. Since then, a few companies have tried to replicate this feat - in some cases with clear success. The larger question, though, is not so much how can a company use Twitter to sell - but rather, what other uses can the micro blogging site perform for companies aside from general brand awareness.
Companies can be forgiven, though, if their thoughts first turn to sales. As it happens, using Twitt [...]
Posted: Wednesday, March 24th 2010
Premium Twitter Accounts Expected by Year's End
In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end.
As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t [...]
Posted: Monday, August 24th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Nestle Puts Tweets Inside Ad Units
Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge.
Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web.
The ad unit will be tested for one month on mom-targeted sites [...]
Posted: Friday, June 12th 2009
Twitter to Remain Ad-Free, Founder Says
Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone.
Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a [...]
Posted: Thursday, May 21st 2009
Fueled Mainly by Media, Twitter Rides TiVo-Style Hype
A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis.
Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."
[...]
Posted: Wednesday, May 20th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
Twitter Raises Over $35M in Series C
Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network.
In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse."
Prior to th [...]
Posted: Monday, February 16th 2009
Voice, Video Chat: Live on Gmail
This week Google launched voice and video chat capabilities on Gmail, its free email and chat service. Users interested in trying the service can visit Gmail, open a chat window for any of their contacts, push Options and download the video software.
The offering -- powered by Vidyo -- is both PC and Mac-ready. Gmail users without a webcam can chat by voice.
This marks the first time a video/voice chat service has been offered through a mainstream email program. It is likely other compani [...]
Posted: Wednesday, November 12th 2008
JetBlue's New Terminal Takes Off on Twitter
JetBlue Airways has migrated from Terminal 6 to Terminal 5 at New York-Based JFK Airport.
Unlike the much-older Terminal 6, Terminal 5 features a 20-lane security checkpoint, a children's play area, and free wireless internet access. It covers over 635,000 square feet and cost over $800 million to build.
The real news, however, was not the transition from one landing strip to another -- it was the way JetBlue communicated it to users: via microblogging site Twitter, where it [...]
Posted: Friday, October 24th 2008
Twitter, Tagged, Ning Grow Like Weeds Among SocNets
Twitter.com, Tagged.com and Ning racked up 343%, 330% and 251% in year-over-year audience growth, respectively -- making them the fastest-growing US online social networking sites in September, according to (pdf) rankings from Nielsen Online, MarketingCharts reports.
[...]
Posted: Friday, October 24th 2008
'Twitter for Businesses' Sweeps TechCrunch50
Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model.
Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.)
Registering [...]
Posted: Friday, September 12th 2008
YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile
Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools.
Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates [...]
Posted: Thursday, September 11th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Google Launches Lively, Mostly Because 'Everyone is Doing' It
Google debuted Lively, a destination where users can participate in miniature virtual worlds. Instead of inhabiting a single virtual world like Second Life, Lively users can join tiny subject-oriented spaces, a bit like animated chat rooms.
Wagner James Au of GigaOm observed that Lively brings little to the virtual world industry. IMVU, its most comparable predecessor, already has a [...]
Posted: Friday, July 11th 2008
Frequent Outages Fail to Dampen Twitter's Growth
Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise.
It continues to outpace rival microblogging services, most of which cropped up to give users a community with more stable uptime. Twitter's traffic outdid Plurk's and Friendfeed's [...]
Posted: Wednesday, July 9th 2008
Industry Buzz & Snippets: 5/18/08
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site.
comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.
[...]
Posted: Thursday, May 15th 2008
Industry Buzz & Snippets: 4/10/08
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next.
Agencies and Execs:
[...]
Posted: Thursday, April 10th 2008