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Dockers Links TV Tag, Content Site in Super Bowl Ad

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could. Men Without Pants Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer  [...]
Posted: Friday, January 29th 2010

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Voice, Video Chat: Live on Gmail

This week Google launched voice and video chat capabilities on Gmail, its free email and chat service. Users interested in trying the service can visit Gmail, open a chat window for any of their contacts, push Options and download the video software. The offering -- powered by Vidyo -- is both PC and Mac-ready. Gmail users without a webcam can chat by voice. This marks the first time a video/voice chat service has been offered through a mainstream email program. It is likely other compani  [...]
Posted: Wednesday, November 12th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

'SmartMoney' Invites Readers to Text for More

Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner. By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes  [...]
Posted: Tuesday, September 16th 2008

'Twitter for Businesses' Sweeps TechCrunch50

Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model. Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.) Registering   [...]
Posted: Friday, September 12th 2008

YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile

Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools. Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates   [...]
Posted: Thursday, September 11th 2008

Ecast Mashes Up Social Media to Night Life

LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs. Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots. One of LocaModa's applications, Wiffiti, enab  [...]
Posted: Wednesday, September 10th 2008

Industry Buzz & Snippets: 7/22/08

Ad Networks and Analytics: Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users -- 66 percent of the market -- according to comScore's June 2008 data. AdBrite launched behavioral targeting capabilities for the sites in its network. Bango now offers site and campaign mobile analytics.  [...]
Posted: Tuesday, July 22nd 2008

SIDEBAR Uses Mobile 'White Space' to Serve Viral Advergames

digital SIDEBAR is launching a mobile ad platform that delivers interactive ads through the white space in mobile phones. The service will be piloted before going public. "White space" represents the space not used to make a call: the screen that appears when a user is dialing, the hang-up screen, or the time between sending and receiving a text message. Ads -- targeted by age, gender, interests, use pattern, day and time -- can include links to games or other media. Content may be forward  [...]
Posted: Wednesday, June 18th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008