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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 19 of 19
Industry Buzz & Snippets: 02/04/10
Campaigns:
Case study: Direct mail, SMS lift reward program.
Search:
Google updates online ad patent.
Troubleshooting tips from AdSense.
Mob [...]
Posted: Thursday, February 4th 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Online Shoppers Still Want Warm Body
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts.
At the same time, the move to online also means that consumers are warming to the [...]
Posted: Monday, October 19th 2009
Mobile IM Use May Overtake SMS, Mobile Email
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
Globally, 11 [...]
Posted: Tuesday, April 29th 2008
Mobile Music Appreciation Blossoms with Music Phone Adoption
Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha [...]
Posted: Monday, February 18th 2008
Canadian Teachers Put Foot Down on Cyber Bullying
Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic.
A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation [...]
Posted: Tuesday, July 10th 2007
Windows Messenger Comes to Xbox Live
Microsoft announced yesterday the May launch of Windows Live Messenger on Xbox 360, allowing subscribers of the Xbox Live online service to connect with Windows-based PCs and Windows Mobile-powered devices.
Already, the six million strong Xbox Live community can voice- and video-chat with other players; the added messaging features will connect the Live community with 260 million active Windows [...]
Posted: Tuesday, April 10th 2007
'Yahoo Go': Mobile, TV, PC Services without a Browser
Click to enlarge
Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
AOL Launches AIM Triton Upgrade
AOL officially launched the Triton upgrade to its AOL Instant Messenger, which it now describes as a "new front door" to digital communications, including PC-to-PC chat through voice over internet protocol (VOIP) technology that would help AOL compete with programs such as Skype, reports E-Commerce Times. "We anticipate that the AIM Triton service will accelerate the growing use of [...]
Posted: Monday, November 28th 2005
Play Station Portable Gets Wireless Web Access
Sony is adding wireless web access to its Play Station Portable, intending to increase the handheld gaming device's appeal as a mobile entertainment center, writes Reuters. Sony will provide a software upgrade that will allow wireless internet access on the device, including a new Web browser to connect to news, entertainment content, online s [...]
Posted: Thursday, August 25th 2005
Yahoo IM Beta Promotes VoIP, Social Networking
Yahoo has launched a beta of its instant messaging software that promotes VoIP and its new social network, writes CNET. The new version is designed to make free calling via computer easier, as well as sending messages to mobile devices, sharing photos or posting content to a personal web log. Yahoo Messenger, ranked second in the market, has an estimated 65 million users and will offer a free update [...]
Posted: Wednesday, May 18th 2005
AOL Cleverly Makes IM into Aid for Deaf
CNET: AOL debuts service for disabled
AOL introduced a relay service for its instant messenger application that allows deaf and hard of hearing people to use their buddy lists as a directory for placing teletypewriter or TTY phone calls. Users can type directly into the instant messenger application, rather than using another application or piece of hardware.
[...]
Posted: Friday, July 9th 2004
Word of Thumb Turning Movie Marketing Upside Down
UK Independent: Texting Blamed for Summer Movie Flops
LA Times: High-Tech Word of Mouth Maims Movies in a Flash
These two pieces dissect how new technologies like SMS and other online forums cut the legs out from under Hollywood's traditional marketing strategies. Where it used to take a week, or [...]
Posted: Tuesday, August 19th 2003
Battle of IM Standards Thwarts Adoption
WSJ (subscription required): Instant Messaging Firms Back Different Standards
It really is a pain in the backside that there is still no standard instant messaging protocol. I'm an MSN man. I used to have Yahoo and AOL accounts as well and used Trillian to package them all together, but at one point I reinstalled my OS and never got around to downloading Trillian again. So now I'm lazy: y [...]
Posted: Wednesday, July 16th 2003
AOL IM Now Works With Verizon Wireless
Silicon.com: Instant messages take aim at texting
AOL and Verizon Weireless have struck a deal where AOL IM users can send an IM to a Verizon Wireless customer by typing in their phone number. Verizon Wireless users can then reply as they do to any text message. Those who use both AOL and Verizon Wireless can have their IMs forwarded to their phones. It does not seem that an IM can originate from the wireless phone though. Sou [...]
Posted: Wednesday, July 2nd 2003
TV Meets The Web Conference Wrap-up
EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report
Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation [...]
Posted: Monday, May 26th 2003
IM Spam
Ugh. I just got my first-ever piece of IM spam -- not surprisingly for porno. Anyone know how common this phenomenon is? Until now, I was under the apparently misguided impression that no one could send me IM (I use MSN Messenger) without my granting them permission to IM me. Is that a fallacy?
[...]
Posted: Sunday, April 13th 2003
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