Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 28 | 14 |
| » ad selling | 6 | 36 |
| » ad targeting | 28 | 14 |
| » advertainment | 9 | 33 |
| » affiliate marketing | 1 | 41 |
| » agencies & ad departments | 7 | 35 |
| » alternative marketing | 11 | 31 |
| » best practices | 1 | 41 |
| » biz buzz | 10 | 32 |
| » branding | 11 | 31 |
| » broadband | 2 | 40 |
| » campaigns & creatives of note | 8 | 34 |
| » case studies | 1 | 41 |
| » co-op marketing & partnerships | 4 | 38 |
| » computers & tech | 2 | 40 |
| » consumer packaged goods | 3 | 39 |
| » CRM | 1 | 41 |
| » cross media | 5 | 37 |
| » demographics | 4 | 38 |
| » direct marketing | 6 | 36 |
| » domain names | 2 | 40 |
| » don't believe the hype | 2 | 40 |
| » e-commerce | 4 | 38 |
| » email marketing | 2 | 40 |
| » entertainment | 8 | 34 |
| » Europe | 2 | 40 |
| » intrusive formats | 4 | 38 |
| » legal, government & regulation | 1 | 41 |
| » major account moves | 1 | 41 |
| » major brands | 6 | 36 |
| » major players news | 11 | 31 |
| » measurement & analytics | 2 | 40 |
| » media convergence | 6 | 36 |
| » minorities | 1 | 41 |
| » mobile marketing | 16 | 26 |
| » multi-channel marketing | 4 | 38 |
| » new and improved | 4 | 38 |
| » online ad market | 15 | 27 |
| » pearls of wisdom | 1 | 41 |
| » personalization | 4 | 38 |
| » privacy | 1 | 41 |
| » publishing | 3 | 39 |
| » research & stats | 3 | 39 |
| » rich media | 6 | 36 |
| » search engine marketing | 6 | 36 |
| » signs of what's to come | 11 | 31 |
| » small business | 1 | 41 |
| » spam & anti-spam | 2 | 40 |
| » Spanish-speaking | 1 | 41 |
| » syndication & RSS | 1 | 41 |
| » technical innovation | 4 | 38 |
| » telecom | 2 | 40 |
| » text ads | 9 | 33 |
| » tools & software | 12 | 30 |
| » top stories | 11 | 31 |
| » user experience | 14 | 28 |
| » viral marketing & social media | 11 | 31 |
| » weblog marketing | 5 | 37 |
| » women | 1 | 41 |
| » Youth | 6 | 36 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Sony Sells Laptops, Sears Tweets Jobs: Alternative Uses of Twitter
Dell turned heads last year when it announced it sold $6.5 million worth of computers via Twitter. Since then, a few companies have tried to replicate this feat - in some cases with clear success. The larger question, though, is not so much how can a company use Twitter to sell - but rather, what other uses can the micro blogging site perform for companies aside from general brand awareness.
Companies can be forgiven, though, if their thoughts first turn to sales. As it happens, using Twitt [...]
Posted: Wednesday, March 24th 2010
Marketers Leverage Customer Initiated Interactions
A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica.
Marketers Personalize Customer Initiated Interactions
Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor [...]
Posted: Thursday, March 18th 2010
Tweets Predict Oscar Upset
Twitter community conversations predict “The Hurt Locker†will upset the mega-blockbuster “Avatar†for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide.
‘The Hurt Locker’ Edges Out ‘Avatar’
Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker†and “Avatar.†( [...]
Posted: Thursday, March 4th 2010
New Twitter Ads Linked to Search, Mobile
Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to monetize Twitter - the latest from 140 Proof.
Search Ads on Twitter
Twitter is going to be linking ads on the site to search terms, according [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & Snippets: 02/04/10
Campaigns:
Case study: Direct mail, SMS lift reward program.
Search:
Google updates online ad patent.
Troubleshooting tips from AdSense.
Mob [...]
Posted: Thursday, February 4th 2010
Verizon Unveils Digital Coupon Service
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce [...]
Posted: Wednesday, February 3rd 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Dearth of Mobile Coupons Leaves Shopper Money on Table
Just more than half of consumers (51%) across 11 countries including the US used mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, during the 2009 holiday shopping season, according to a study by Motorola.
The "Motorola 2009 Retail Holiday Season Shopper Study" found that this number increased to 64% among Generation Y shoppers ages 18 [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 01/14/10
Ad Networks:
Amobee acquires London-based RingRing.
Web Analytics:
Why your website statistic reports are wrong, part 2.
Web 2.0:
Netflix on Wii won't c [...]
Posted: Thursday, January 14th 2010
California Earthquake Tests Real-Time Search Beliefs
A magnitude 4.1 earthquake in San Francisco this week tested expectations and perceptions of the value of real time search, providing interesting data points as to where its real value may ultimately lie.
Real time search results started showing up in Google two minutes later, according to CNET. "A Twitter search for "earthquake" was immediately inundated with tweets about the event as the Bay Area's digitally active population [...]
Posted: Friday, January 8th 2010
Nestle Puts Tweets Inside Ad Units
Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge.
Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web.
The ad unit will be tested for one month on mom-targeted sites [...]
Posted: Friday, June 12th 2009
Twitter to Remain Ad-Free, Founder Says
Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone.
Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a [...]
Posted: Thursday, May 21st 2009
SocialMedia Uses 'Friend' Endorsement in Ads
Palo Alto-based SocialMedia, a company specializing in advertising across social networks, has released a new form of advertising called the "WOMI," or Word of Mouth Impression.
WOMI offers customized ads based on an interactive format, using conversations between friends as an endorsement.
SocialMedia found that messages that came from trusted friends were more m [...]
Posted: Friday, March 13th 2009
adjix Penetrates Twitter with Embeddable Text Ads
Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts).
When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration.
Advertisers can set accounts up so anyone can run their ads. Conver [...]
Posted: Tuesday, March 3rd 2009
Vivaty Widgetizes Sponsored Virtual World Scenarios
Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg.
In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate.
To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the [...]
Posted: Wednesday, October 29th 2008
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
LiveBar Makes Static Websites Instantly Interactive
Today LiveWorld introduced LiveBar, a portable social networking community, blog and instant messaging system for publishers and brands.
LiveBar is a product of LiveWorld, which provides online community services for a broad roster of clients, from eBay and HBO, to Kraft Foods and Neutrogena.
The idea behind it is to save website publishers from having to create, deploy, and maintain community-oriented websites, but still allow them to [...]
Posted: Tuesday, September 16th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Meebo Launches 'Federated Instant Messaging' for Social Networks
Meebo, a site that enables users to message AIM, Messenger, Gchat and MSN buddies from one window, is bringing instant messaging to a number of online communities. Partners include DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids, AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged.
Dubbed Meebo Community IM (Instant Messaging), the program creates cross-messaging functionalities on popular social networking sites. It will also expand Meebo's user base significantly: together wi [...]
Posted: Thursday, July 17th 2008