Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 9 | 19 |
| » ad pricing | 2 | 26 |
| » ad selling | 3 | 25 |
| » ad targeting | 7 | 21 |
| » ad technologies & vendors | 6 | 22 |
| » advertainment | 3 | 25 |
| » agencies & ad departments | 1 | 27 |
| » alternative marketing | 7 | 21 |
| » Asia/Pacific | 1 | 27 |
| » b2b | 1 | 27 |
| » best practices | 1 | 27 |
| » Beyond Marketing | 1 | 27 |
| » biz buzz | 6 | 22 |
| » branding | 6 | 22 |
| » broadband | 5 | 23 |
| » campaigns & creatives of note | 3 | 25 |
| » co-op marketing & partnerships | 5 | 23 |
| » computers & tech | 3 | 25 |
| » CRM | 1 | 27 |
| » cross media | 12 | 16 |
| » demographics | 4 | 24 |
| » direct marketing | 2 | 26 |
| » domain names | 3 | 25 |
| » email marketing | 6 | 22 |
| » entertainment | 10 | 18 |
| » Europe | 1 | 27 |
| » events | 1 | 27 |
| » finance | 2 | 26 |
| » global | 1 | 27 |
| » I-PR & business communications | 1 | 27 |
| » intrusive formats | 1 | 27 |
| » loyalty & retention | 3 | 25 |
| » major account moves | 1 | 27 |
| » major brands | 4 | 24 |
| » major players news | 11 | 17 |
| » measurement & analytics | 2 | 26 |
| » minorities | 1 | 27 |
| » mobile marketing | 15 | 13 |
| » multi-channel marketing | 6 | 22 |
| » new and improved | 4 | 24 |
| » online ad market | 5 | 23 |
| » people | 1 | 27 |
| » personalization | 2 | 26 |
| » privacy | 1 | 27 |
| » promotions | 1 | 27 |
| » publishing | 8 | 20 |
| » research & stats | 6 | 22 |
| » rich media | 5 | 23 |
| » search engine marketing | 4 | 24 |
| » signs of recovery | 1 | 27 |
| » signs of what's to come | 13 | 15 |
| » small business | 1 | 27 |
| » spam & anti-spam | 1 | 27 |
| » Spanish-speaking | 1 | 27 |
| » syndication & RSS | 1 | 27 |
| » technical innovation | 8 | 20 |
| » telecom | 4 | 24 |
| » text ads | 1 | 27 |
| » tools & software | 7 | 21 |
| » top stories | 3 | 25 |
| » user experience | 12 | 16 |
| » viral marketing & social media | 9 | 19 |
| » weblog marketing | 4 | 24 |
| » women | 1 | 27 |
| » Youth | 5 | 23 |
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 01/14/10
Ad Networks:
Amobee acquires London-based RingRing.
Web Analytics:
Why your website statistic reports are wrong, part 2.
Web 2.0:
Netflix on Wii won't c [...]
Posted: Thursday, January 14th 2010
Content Trumps Community, Communications Online
In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities. Â
The latest figures come from a six-year analy [...]
Posted: Wednesday, September 23rd 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Vivaty Widgetizes Sponsored Virtual World Scenarios
Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg.
In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate.
To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the [...]
Posted: Wednesday, October 29th 2008
'SmartMoney' Invites Readers to Text for More
Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner.
By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes [...]
Posted: Tuesday, September 16th 2008
'Twitter for Businesses' Sweeps TechCrunch50
Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model.
Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.)
Registering [...]
Posted: Friday, September 12th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Mobile IM Use May Overtake SMS, Mobile Email
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
Globally, 11 [...]
Posted: Tuesday, April 29th 2008
AOL Absorbs Top UK Social Network Bebo
AOL has purchased social networking site Bebo for $850 million in cash.
The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast.
AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire [...]
Posted: Thursday, March 13th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
Mobile Music Appreciation Blossoms with Music Phone Adoption
Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha [...]
Posted: Monday, February 18th 2008
Meebo Brings Shared Experience to Online Chat
Meebo, an instant message service aggregator, is harnessing outside applications to improve its hosted chat experience.
Today the company will debut about 20 online games, free for distribution and collaborative use amongst Meebo community members.
Last month the company opened its plat [...]
Posted: Tuesday, November 20th 2007
AP-AOL Instant-Messaging Trends Survey: Mobile IM Use Up
Mobile instant-messaging (IM) is growing among IM users, especially teens, according to the second annual AP-AOL Instant Messaging Trends Survey, which found 25 percent of respondents send IMs from cell phones, including one in three (32 percent) teens, [...]
Posted: Friday, November 16th 2007
Sports TV Viewers Also Online - Connect with Peers and Engage with Ads
American sports fans are doing a lot more than sitting back and watching the big game on TV: They're connecting with others and engaging with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts.
The company interviewed nearly 1,000 sports fans who [...]
Posted: Friday, September 7th 2007
MTV Goes Multi-Platform to Remain Relevant
As its core audience demographic increasingly abandons television as its primary media choice, MTV has had to redefine itself for a new media world, according to the New York Times.
That redefinition includes multiple initiatives across not only the internet but also mobile devices and more in an effort to achieve brand ubiquity, which hopefully leads to brand loyalty. The network has created multi-platform [...]
Posted: Wednesday, February 21st 2007
Yahoo Embeds Instant Messaging into Yahoo Mail
As anticipated, Yahoo has embedded instant messaging features inside its email program, allowing consumers to run the two programs in one web browser, reports Reuters.
Before, Yahoo's 250 million email subscribers had to download a separate application to use Yahoo Messenger. Embedding instant messaging makes [...]
Posted: Tuesday, February 13th 2007
Lycos Launches Social Networking, Video Mashup Site
Lycos is getting interactive, creating an online video channel for broadband customers that lets users watch movies online - and simultaneously chat about them.
The service, called Lycos Cinema is Lycos's attempt to combine two of the hottest internet sectors, online video and social networking, Reuters reports. Lycos says it will start allowing users [...]
Posted: Tuesday, November 14th 2006
LiveJournal Opens Pages to Advertisers
LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration.
The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this featu [...]
Posted: Thursday, October 5th 2006