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Top US Companies in Need of "Twittervention"
Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar [...]
Posted: Wednesday, January 13th 2010
What Else Can Social Media Do for Your Campaign?
Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products.
But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se [...]
Posted: Thursday, January 7th 2010
Apps for Financial New Year's Resolutions
2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator.
For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation ( [...]
Posted: Monday, January 4th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Meebo Unifies SocNets, Content Sites on Engagement Platform
IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease.
"Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said.
Mother-driven [...]
Posted: Wednesday, June 10th 2009
Fueled Mainly by Media, Twitter Rides TiVo-Style Hype
A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis.
Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."
[...]
Posted: Wednesday, May 20th 2009
Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day
Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts [...]
Posted: Monday, April 27th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
Twitter Users Black Out to Protest 'Guilty Upon Accusation'
Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand.
The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr [...]
Posted: Tuesday, February 17th 2009
Twitter Raises Over $35M in Series C
Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network.
In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse."
Prior to th [...]
Posted: Monday, February 16th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
University-Focused Microblogging Platform Exits Beta
Wiggio, a Twitter-style microblogging service for college students, came out of beta last week.
Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others.
Like Yammer, a subsc [...]
Posted: Wednesday, February 4th 2009
Vivaty Widgetizes Sponsored Virtual World Scenarios
Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg.
In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate.
To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the [...]
Posted: Wednesday, October 29th 2008
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
'SmartMoney' Invites Readers to Text for More
Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner.
By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes [...]
Posted: Tuesday, September 16th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Blyk to Expand to Germany, Belgium, Spain, Netherlands
Blyk, a mobile phone company that gives users minutes in exchange for ad participation, announced plans to expand to the Netherlands, Germany, Belgium and Spain before 2010.
The company provides targeted mobile ads and marketing surveys to users pursuing otherwise-free phone time. Its demographic consists primarily of 16-24-year-olds, and ad campaigns boast an alleged [...]
Posted: Friday, June 27th 2008