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Sony Sells Laptops, Sears Tweets Jobs: Alternative Uses of Twitter

Dell turned heads last year when it announced it sold $6.5 million worth of computers via Twitter. Since then, a few companies have tried to replicate this feat - in some cases with clear success. The larger question, though, is not so much how can a company use Twitter to sell - but rather, what other uses can the micro blogging site perform for companies aside from general brand awareness. Companies can be forgiven, though, if their thoughts first turn to sales. As it happens, using Twitt  [...]
Posted: Wednesday, March 24th 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Verizon Unveils Digital Coupon Service

Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce  [...]
Posted: Wednesday, February 3rd 2010

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

California Earthquake Tests Real-Time Search Beliefs

A magnitude 4.1 earthquake in San Francisco this week tested expectations and perceptions of the value of real time search, providing interesting data points as to where its real value may ultimately lie. Real time search results started showing up in Google two minutes later, according to CNET. "A Twitter search for "earthquake" was immediately inundated with tweets about the event as the Bay Area's digitally active population  [...]
Posted: Friday, January 8th 2010

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]
Posted: Tuesday, December 15th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

Location-Based Mobile Ads Outperform Standard

Useful Networks (UN), a location-based services (LBS) specialist that develops location-based advertising (LBA) technology with its AdWhere Platform, released the results from recent large-scale trials which demonstrate the effectiveness of LBA over standard mobile advertising. The AdWhere platform targets consumers with location-based advertising on their mobile devices. Advertising to a consumer based on where they   [...]
Posted: Friday, May 15th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

Hot on Twitter's Heels, Facebook Adds Mobile Support

Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS. Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides  [...]
Posted: Friday, March 27th 2009

SocialMedia Uses 'Friend' Endorsement in Ads

Palo Alto-based SocialMedia, a company specializing in advertising across social networks, has released a new form of advertising called the "WOMI," or Word of Mouth Impression. WOMI offers customized ads based on an interactive format, using conversations between friends as an endorsement. SocialMedia found that messages that came from trusted friends were more m  [...]
Posted: Friday, March 13th 2009

adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts). When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration. Advertisers can set accounts up so anyone can run their ads. Conver  [...]
Posted: Tuesday, March 3rd 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Twitter Raises Over $35M in Series C

Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network. In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse." Prior to th  [...]
Posted: Monday, February 16th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

University-Focused Microblogging Platform Exits Beta

Wiggio, a Twitter-style microblogging service for college students, came out of beta last week. Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others. Like Yammer, a subsc  [...]
Posted: Wednesday, February 4th 2009

Voice, Video Chat: Live on Gmail

This week Google launched voice and video chat capabilities on Gmail, its free email and chat service. Users interested in trying the service can visit Gmail, open a chat window for any of their contacts, push Options and download the video software. The offering -- powered by Vidyo -- is both PC and Mac-ready. Gmail users without a webcam can chat by voice. This marks the first time a video/voice chat service has been offered through a mainstream email program. It is likely other compani  [...]
Posted: Wednesday, November 12th 2008