Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 36 | 50 |
| » ad pricing | 2 | 84 |
| » ad selling | 13 | 73 |
| » ad targeting | 22 | 64 |
| » ad technologies & vendors | 11 | 75 |
| » advertainment | 7 | 79 |
| » agencies & ad departments | 11 | 75 |
| » alternative marketing | 23 | 63 |
| » Asia/Pacific | 2 | 84 |
| » automotive | 1 | 85 |
| » b2b | 2 | 84 |
| » best practices | 2 | 84 |
| » biz buzz | 33 | 53 |
| » branding | 5 | 81 |
| » broadband | 10 | 76 |
| » campaigns & creatives of note | 9 | 77 |
| » co-op marketing & partnerships | 5 | 81 |
| » computers & tech | 13 | 73 |
| » CRM | 1 | 85 |
| » cross media | 5 | 81 |
| » demographics | 13 | 73 |
| » direct marketing | 7 | 79 |
| » domain names | 6 | 80 |
| » don't believe the hype | 1 | 85 |
| » e-commerce | 11 | 75 |
| » email marketing | 10 | 76 |
| » entertainment | 14 | 72 |
| » Europe | 1 | 85 |
| » events | 1 | 85 |
| » finance | 2 | 84 |
| » global | 1 | 85 |
| » I-PR & business communications | 1 | 85 |
| » intrusive formats | 1 | 85 |
| » legal, government & regulation | 3 | 83 |
| » loyalty & retention | 5 | 81 |
| » major account moves | 2 | 84 |
| » major brands | 14 | 72 |
| » measurement & analytics | 2 | 84 |
| » media convergence | 11 | 75 |
| » mobile marketing | 17 | 69 |
| » multi-channel marketing | 5 | 81 |
| » new and improved | 18 | 68 |
| » online ad market | 12 | 74 |
| » people | 1 | 85 |
| » personalization | 2 | 84 |
| » political parties & organizations | 2 | 84 |
| » privacy | 3 | 83 |
| » promotions | 3 | 83 |
| » publishing | 17 | 69 |
| » research & stats | 8 | 78 |
| » rich media | 9 | 77 |
| » search engine marketing | 16 | 70 |
| » signs of doom | 3 | 83 |
| » signs of recovery | 1 | 85 |
| » signs of what's to come | 33 | 53 |
| » small business | 2 | 84 |
| » spam & anti-spam | 2 | 84 |
| » syndication & RSS | 2 | 84 |
| » technical innovation | 7 | 79 |
| » telecom | 7 | 79 |
| » text ads | 9 | 77 |
| » tools & software | 26 | 60 |
| » top stories | 26 | 60 |
| » user experience | 17 | 69 |
| » viral marketing & social media | 9 | 77 |
| » weblog marketing | 6 | 80 |
| » women | 1 | 85 |
| » worst practices | 2 | 84 |
| » Youth | 5 | 81 |
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Premium Twitter Accounts Expected by Year's End
In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end.
As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t [...]
Posted: Monday, August 24th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Nestle Puts Tweets Inside Ad Units
Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge.
Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web.
The ad unit will be tested for one month on mom-targeted sites [...]
Posted: Friday, June 12th 2009
Hot on Twitter's Heels, Facebook Adds Mobile Support
Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS.
Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides [...]
Posted: Friday, March 27th 2009
adjix Penetrates Twitter with Embeddable Text Ads
Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts).
When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration.
Advertisers can set accounts up so anyone can run their ads. Conver [...]
Posted: Tuesday, March 3rd 2009
Twitter Raises Over $35M in Series C
Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network.
In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse."
Prior to th [...]
Posted: Monday, February 16th 2009
YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile
Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools.
Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates [...]
Posted: Thursday, September 11th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Google Launches Lively, Mostly Because 'Everyone is Doing' It
Google debuted Lively, a destination where users can participate in miniature virtual worlds. Instead of inhabiting a single virtual world like Second Life, Lively users can join tiny subject-oriented spaces, a bit like animated chat rooms.
Wagner James Au of GigaOm observed that Lively brings little to the virtual world industry. IMVU, its most comparable predecessor, already has a [...]
Posted: Friday, July 11th 2008
Frequent Outages Fail to Dampen Twitter's Growth
Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise.
It continues to outpace rival microblogging services, most of which cropped up to give users a community with more stable uptime. Twitter's traffic outdid Plurk's and Friendfeed's [...]
Posted: Wednesday, July 9th 2008
Fake Blogger Promotes Microsoft Products for Charity
Microsoft is tapping into people's charitable inclinations to promote use of its email and IM products, reports Adweek.
The company's "I'm Initiative" allows people to choose from a range of social charities, to which money is donated when users patronize Live Messenger and Hotmail.
In the latest iteration of the campaign, Microsoft started a blog run by a [...]
Posted: Monday, June 30th 2008
Industry Buzz & Snippets: 5/18/08
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site.
comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.
[...]
Posted: Thursday, May 15th 2008
BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads
Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts).
The top three new [...]
Posted: Thursday, March 20th 2008
AOL Absorbs Top UK Social Network Bebo
AOL has purchased social networking site Bebo for $850 million in cash.
The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast.
AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire [...]
Posted: Thursday, March 13th 2008
More 'What If' Data on Yahoo-Microsoft Combo
Both Hitwise and comScore issued additional data this week on what sort of market player would be formed with a merger of Yahoo and Microsoft's MSN.
The data considers reach of online properties, the search market, email and instant messaging, among others, [...]
Posted: Thursday, February 7th 2008
AP-AOL Instant-Messaging Trends Survey: Mobile IM Use Up
Mobile instant-messaging (IM) is growing among IM users, especially teens, according to the second annual AP-AOL Instant Messaging Trends Survey, which found 25 percent of respondents send IMs from cell phones, including one in three (32 percent) teens, [...]
Posted: Friday, November 16th 2007
Microsoft, Coming to a College Campus Near You
The heart of the co-ed is fickle but coveted. While Yahoo fusses with social networking "experts," Microsoft decides to hunt down some brand ambassadors, according to a press release by the firm chosen for the task: RepNation Me [...]
Posted: Tuesday, May 29th 2007
Windows Messenger Comes to Xbox Live
Microsoft announced yesterday the May launch of Windows Live Messenger on Xbox 360, allowing subscribers of the Xbox Live online service to connect with Windows-based PCs and Windows Mobile-powered devices.
Already, the six million strong Xbox Live community can voice- and video-chat with other players; the added messaging features will connect the Live community with 260 million active Windows [...]
Posted: Tuesday, April 10th 2007
MTV Goes Multi-Platform to Remain Relevant
As its core audience demographic increasingly abandons television as its primary media choice, MTV has had to redefine itself for a new media world, according to the New York Times.
That redefinition includes multiple initiatives across not only the internet but also mobile devices and more in an effort to achieve brand ubiquity, which hopefully leads to brand loyalty. The network has created multi-platform [...]
Posted: Wednesday, February 21st 2007