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Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

Canadian Teens Less Internet Savvy Than Adults

In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts   [...]
Posted: Thursday, March 6th 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

AOL Makes AIM Code Available to Developers

The code for AOL's ubiquitous Instant Messenger, which has more than 50 percent market share, has been opened up to developers, who will now be able to create plug-ins, mash-ups and various applications, writes Forbes.com. The move comes in the wake of recent advances by the competing IM offerings by Google, Yahoo and Microsoft, all of which together roughly match AIM's market share. Red He  [...]
Posted: Tuesday, March 7th 2006

Omnicom Acquires Mobile Agency Ipsh

Omnicom Group said it has gained mobile-marketing expertise with the acquisition of San Francisco-based ipsh, which helps agencies and brands build wireless promotions that use text messaging and other mobile applications, reports AdWeek. The four-year-old agency has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney. Financial terms of the deal were not   [...]
Posted: Tuesday, October 11th 2005

AOL Launches More Instant Instant Messenger for Publishers

AOL Thursday announced AIM Presence, a service that lets bloggers, podcasters, consumers and small businesses add to their websites one-click access via AOL Instant Messenger (AIM) - the idea being to let visitors to a site or blog see whether the proprietor or editor is available for immediate messaging - reports InternetNews. The program includes a free distribution license; publishers can add AIM Presence by cutting and pas  [...]
Posted: Friday, October 7th 2005

MSN Buys Net-Phone Startup; Pay-per-Call Possible for adCenter

Microsoft announced that it has purchased internet-calling startup Teleo to expand the capabilities of MSN Messenger, a week after Google launched Google Talk instant-messaging service, emphasizing its voice-chat capabilities, reports CNET. Microsoft, however, is reportedly seeking capabilities such as those of intern  [...]
Posted: Thursday, September 1st 2005

Google Eyes China's Massive Mobile Market, Buys Android

A somewhat rambling UPI article in the E-Commerce Times that rehashes recent months' developments regarding Google, China and Microsoft quotes Duncan Clark, a managing director at technology consultancy BDA China, as saying that "with mobile users being over three times the number of Internet users in China, a focus on mobile solutions will be a key priority for Google." In mid-2005, China repo  [...]
Posted: Monday, August 22nd 2005

New Media Sway African-Americans and Hispanics More

Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others. "These media represent an extension of word of mouth and pose a serious challenge that marketers wi  [...]
Posted: Monday, August 22nd 2005

Teens Flock Online, More Connected than Ever

Some 87 percent of Americans age 12 to 17 were going online in 2004, up from 73 percent in 2000, according to a "Teens and Technology" report from the Pew Internet and American Life Project, writes ClickZ. Moreover, the frequency of teens' online usage has increased 51 percent since 2000, and 51 percent of online teens live in homes with broadband internet access - and about the same amount go online every day. T  [...]
Posted: Thursday, July 28th 2005

Major Marketers Moving to Mobile

Phones, that is - not Alabama. According to AdAge, McDonald's, Masterfoods, Coca-Cola, Heineken, Timex are prepping summer dial-in campaigns, and adspend on mobile efforts is getting serious for some major marketers. The mobile phone is making headway as an advertising delivery system, with marketers' prom  [...]
Posted: Tuesday, July 12th 2005

Mobile Web Gets .mobi Domain

Websites designed specifically for mobile phones will have their own domain suffix, .mobi, which the Internet Corporation for Assigned Names and Numbers (ICANN) has licensed to holding company mTLD Top Level Domain, vnunet reports. The group must now build the infrastructure to manage the new domain for the next 10 years. ICANN announced its decision at a Luxemburg meeting on Monday. The URLs for mobiles will be as  [...]
Posted: Tuesday, July 12th 2005

Interactive Ad Campaigns Co-opt Consumers

"Have it your way" doesn't apply only to burgers (or any product, for that matter) but also the advertising trying to sell the product. And if online consumers want more control over their online experience, including ads - don't fight them, recruit them for your campaign. That seems to be the motto of Cingular Wireless, according to a piece in AdWeek - and Staples as well as P&G's Crest, too (amo  [...]
Posted: Monday, July 4th 2005

Text Messaging Enters Marketing Mix

iMediaConnection: Texting to Win Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e  [...]
Posted: Thursday, April 15th 2004