Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad buying & planning | 17 | 7 |
| » ad pricing | 1 | 23 |
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| » ad targeting | 12 | 12 |
| » ad technologies & vendors | 11 | 13 |
| » advertainment | 12 | 12 |
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| » domain names | 4 | 20 |
| » email marketing | 1 | 23 |
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| » major brands | 5 | 19 |
| » major players news | 5 | 19 |
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| » mobile marketing | 9 | 15 |
| » multi-channel marketing | 4 | 20 |
| » new and improved | 3 | 21 |
| » online ad market | 8 | 16 |
| » pearls of wisdom | 1 | 23 |
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| » rich media | 5 | 19 |
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| » text ads | 6 | 18 |
| » tools & software | 6 | 18 |
| » top stories | 2 | 22 |
| » user experience | 11 | 13 |
| » viral marketing & social media | 8 | 16 |
| » weblog marketing | 4 | 20 |
| » women | 1 | 23 |
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- Showing 1 - 24 of 24
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
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Posted: Wednesday, May 16th 2012
Verizon Unveils Digital Coupon Service
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce [...]
Posted: Wednesday, February 3rd 2010
What Else Can Social Media Do for Your Campaign?
Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products.
But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se [...]
Posted: Thursday, January 7th 2010
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Meebo Unifies SocNets, Content Sites on Engagement Platform
IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease.
"Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said.
Mother-driven [...]
Posted: Wednesday, June 10th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
Vivaty Widgetizes Sponsored Virtual World Scenarios
Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg.
In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate.
To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the [...]
Posted: Wednesday, October 29th 2008
Ecast Mashes Up Social Media to Night Life
LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.
Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.
One of LocaModa's applications, Wiffiti, enab [...]
Posted: Wednesday, September 10th 2008
Meebo Launches 'Federated Instant Messaging' for Social Networks
Meebo, a site that enables users to message AIM, Messenger, Gchat and MSN buddies from one window, is bringing instant messaging to a number of online communities. Partners include DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids, AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged.
Dubbed Meebo Community IM (Instant Messaging), the program creates cross-messaging functionalities on popular social networking sites. It will also expand Meebo's user base significantly: together wi [...]
Posted: Thursday, July 17th 2008
SIDEBAR Uses Mobile 'White Space' to Serve Viral Advergames
digital SIDEBAR is launching a mobile ad platform that delivers interactive ads through the white space in mobile phones. The service will be piloted before going public.
"White space" represents the space not used to make a call: the screen that appears when a user is dialing, the hang-up screen, or the time between sending and receiving a text message.
Ads -- targeted by age, gender, interests, use pattern, day and time -- can include links to games or other media. Content may be forward [...]
Posted: Wednesday, June 18th 2008
Meebo Launches In-Chat Marketing Platform
Meebo, a site that lets users access AIM, Messenger, Gchat and MSN buddies from one window, has launched a marketing platform. Brands on board include Sony Electronics, Havaianas, Universal Pictures, and Weezer, a band.
The platform includes both rich media and text advertising, and enables users to "select, engage with, and share branded content with their friends" in chat boxes, according to Meebo. Advertisers shall have access to reporting information an [...]
Posted: Monday, June 9th 2008
Bud Baits Super Bowl Ad Critics with Secret Spot
Budweiser has launched a campaign to ignite activity amongst consumers in preparation for the Super Bowl.
For the two weeks preceding February 3 (Super Bowl Sunday), visitors to Budweiser.com, BudBowl.com and BudLight.com will be invited to rate Budweiser Super Bowl ads.
Once registered, users will receive a mobile text message inviting them to vote after each ad is shown.
The message for the last ad contains a code enabling visitors to view a "secret 11th spot," availabl [...]
Posted: Wednesday, January 23rd 2008
MTVU, Microsoft Partner for Activist Web Series
MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft.
MtvU is a 24-hour college network broadcast to 750 universities in the US.
Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause," [...]
Posted: Wednesday, November 28th 2007
Zango Brings 'Slider' Ad Format to Desktops
Free content provider Zango has announced the availability of a new ad format, which brings ad messages directly onto the desktops of targeted users, popping up instant-message fashion while they consume news, watch videos or play games.
"Most consumers are familiar with the notification that appears when they receive a new instant message," observed SVP Rip Warendorf.
"Zango’s Slider ad format enhances the visual appeal of that messaging format and gives advertisers a new [...]
Posted: Wednesday, September 12th 2007
Sports TV Viewers Also Online - Connect with Peers and Engage with Ads
American sports fans are doing a lot more than sitting back and watching the big game on TV: They're connecting with others and engaging with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts.
The company interviewed nearly 1,000 sports fans who [...]
Posted: Friday, September 7th 2007
Study: Mobile Advertising Formats the Key to Audience Response
Mobile advertising must match specific audience requirements as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (UK), reports MarketingCharts.
Some findings from the study:
Some 13 percent of 16-24-year-olds have already r [...]
Posted: Thursday, July 5th 2007
Kajeet Chat Factory Targets Virtual Tweens
Pay-as-you-go mobile service provider Kajeet has landed in Whyville, a virtual world geared toward tweens, according to MediaPost. Instead of creating an event or a well-designed but understaffed virtual shop, the company is getting directly involved in citizen engagement. [...]
Posted: Monday, April 30th 2007
AIM Upgrades - Adds RSS, More Buddies
AOL is planning an upgrade to its messenger software that will tell users not only when their friends are online but also what content they are uploading.
Using RSS feeds, AIM users can track when their friends publish content, such as posting a video to YouTube, or a picture on Flickr, Reuters [...]
Posted: Thursday, November 16th 2006
Lycos Launches Social Networking, Video Mashup Site
Lycos is getting interactive, creating an online video channel for broadband customers that lets users watch movies online - and simultaneously chat about them.
The service, called Lycos Cinema is Lycos's attempt to combine two of the hottest internet sectors, online video and social networking, Reuters reports. Lycos says it will start allowing users [...]
Posted: Tuesday, November 14th 2006
LiveJournal Opens Pages to Advertisers
LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration.
The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this featu [...]
Posted: Thursday, October 5th 2006
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