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Is it Really Worthwhile to Market on Twitter?

A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.   [...]
Posted: Monday, May 3rd 2010

Marketers Leverage Customer Initiated Interactions

A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica. Marketers Personalize Customer Initiated Interactions Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor  [...]
Posted: Thursday, March 18th 2010

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Fueled Mainly by Media, Twitter Rides TiVo-Style Hype

A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis. Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."   [...]
Posted: Wednesday, May 20th 2009

Location-Based Mobile Ads Outperform Standard

Useful Networks (UN), a location-based services (LBS) specialist that develops location-based advertising (LBA) technology with its AdWhere Platform, released the results from recent large-scale trials which demonstrate the effectiveness of LBA over standard mobile advertising. The AdWhere platform targets consumers with location-based advertising on their mobile devices. Advertising to a consumer based on where they   [...]
Posted: Friday, May 15th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Twitter, Tagged, Ning Grow Like Weeds Among SocNets

Twitter.com, Tagged.com and Ning racked up 343%, 330% and 251% in year-over-year audience growth, respectively -- making them the fastest-growing US online social networking sites in September, according to (pdf) rankings from Nielsen Online, MarketingCharts reports.   [...]
Posted: Friday, October 24th 2008

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Frequent Outages Fail to Dampen Twitter's Growth

Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise. It continues to outpace rival microblogging services, most of which cropped up to give users a community with more stable uptime. Twitter's traffic outdid Plurk's and Friendfeed's   [...]
Posted: Wednesday, July 9th 2008

iPhone a 'Top 10 Device' in Western Europe

Throughout Western Europe, particularly Spain and Italy, mobile internet use has doubled since September 2007, according to Admob's Mobile Metrics Report (pdf) for May. Spain reflects the highest overall percentage of growth, followed by Italy; Ireland saw the least change. Apple's iPhone became a Top 10 Device in Spain, Germany, France and the Netherlands. In markets where Apple formed an Operator distribution part  [...]
Posted: Friday, June 20th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

Canadian Teens Less Internet Savvy Than Adults

In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts   [...]
Posted: Thursday, March 6th 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008