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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

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Posted: Wednesday, May 16th 2012

Is it Really Worthwhile to Market on Twitter?

A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.   [...]
Posted: Monday, May 3rd 2010

Sony Sells Laptops, Sears Tweets Jobs: Alternative Uses of Twitter

Dell turned heads last year when it announced it sold $6.5 million worth of computers via Twitter. Since then, a few companies have tried to replicate this feat - in some cases with clear success. The larger question, though, is not so much how can a company use Twitter to sell - but rather, what other uses can the micro blogging site perform for companies aside from general brand awareness. Companies can be forgiven, though, if their thoughts first turn to sales. As it happens, using Twitt  [...]
Posted: Wednesday, March 24th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

New Twitter Ads Linked to Search, Mobile

Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to monetize Twitter - the latest from 140 Proof. Search Ads on Twitter Twitter is going to be linking ads on the site to search terms, according  [...]
Posted: Tuesday, March 2nd 2010

Dockers Links TV Tag, Content Site in Super Bowl Ad

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could. Men Without Pants Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer  [...]
Posted: Friday, January 29th 2010

Dearth of Mobile Coupons Leaves Shopper Money on Table

Just more than half of consumers (51%) across 11 countries including the US used mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, during the 2009 holiday shopping season, according to a study by Motorola. The "Motorola 2009 Retail Holiday Season Shopper Study" found that this number increased to 64% among Generation Y shoppers ages 18  [...]
Posted: Thursday, January 14th 2010

California Earthquake Tests Real-Time Search Beliefs

A magnitude 4.1 earthquake in San Francisco this week tested expectations and perceptions of the value of real time search, providing interesting data points as to where its real value may ultimately lie. Real time search results started showing up in Google two minutes later, according to CNET. "A Twitter search for "earthquake" was immediately inundated with tweets about the event as the Bay Area's digitally active population  [...]
Posted: Friday, January 8th 2010

Email, IM, SocNets Top Online Sharing Channels

Despite the social media revolution,  more traditional forms of online networking such as email and instant messaging are still the most popular mediums for sharing content across the web, according to a recent study by Social Twist, which was based on an analysis of information exchanges using its Tell-a-Friend content-sharing widget. The repor  [...]
Posted: Wednesday, November 18th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Fueled Mainly by Media, Twitter Rides TiVo-Style Hype

A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis. Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."   [...]
Posted: Wednesday, May 20th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Hot on Twitter's Heels, Facebook Adds Mobile Support

Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS. Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides  [...]
Posted: Friday, March 27th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

University-Focused Microblogging Platform Exits Beta

Wiggio, a Twitter-style microblogging service for college students, came out of beta last week. Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others. Like Yammer, a subsc  [...]
Posted: Wednesday, February 4th 2009

EU: Price Caps Pending on SMS, Mobile Web-Surfing

This week European Union telecommunications ministers will consider approving rate limits on cross-border SMS messaging and mobile 'net surfing. The proposal, made by telecom commissioner Viviane Reding, calls for a retail charge cap of 11 euro cents ($0.14) for cross-border text messages -- which would lower charges across European borders by an average of 62% from the current average rate of 29 euro cents ($0.38). A similar decline is expected for data roaming charges. Ministers will lik  [...]
Posted: Wednesday, November 26th 2008