Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	79	96
» ad pricing	3	172
» ad selling	20	155
» ad targeting	58	117
» advertainment	26	149
» affiliate marketing	1	174
» agencies & ad departments	17	158
» alternative marketing	55	120
» Asia/Pacific	6	169
» automotive	1	174
» b2b	5	170
» best practices	10	165
» Beyond Marketing	2	173
» Big Picture	1	174
» biz buzz	48	127
» branding	24	151
» broadband	16	159
» campaigns & creatives of note	27	148
» case studies	4	171
» co-op marketing & partnerships	17	158
» computers & tech	23	152
» consumer packaged goods	7	168
» CRM	3	172
» cross media	29	146
» demographics	34	141
» direct marketing	18	157
» domain names	14	161
» don't believe the hype	5	170
» e-commerce	20	155
» email marketing	28	147
» entertainment	41	134
» Europe	12	163
» events	2	173
» finance	6	169
» floater	1	174
» global	4	171
» healthcare	1	174
» How-to	2	173
» I-PR & business communications	4	171
» intrusive formats	13	162
» Latin America	1	174
» legal, government & regulation	11	164
» loyalty & retention	16	159
» major account moves	3	172
» major brands	31	144
» major players news	86	89
» measurement & analytics	11	164
» media convergence	28	147
» minorities	5	170
» mobile marketing	70	105
» multi-channel marketing	18	157
» new and improved	28	147
» nonsense & parodies	2	173
» online ad market	41	134
» pearls of wisdom	6	169
» people	4	171
» personalization	10	165
» political parties & organizations	5	170
» privacy	9	166
» promotions	6	169
» publishing	29	146
» research & stats	46	129
» rich media	17	158
» search engine marketing	24	151
» sex sells	1	174
» signs of doom	5	170
» signs of recovery	1	174
» signs of what's to come	69	106
» small business	3	172
» spam & anti-spam	9	166
» Spanish-speaking	3	172
» syndication & RSS	6	169
» technical innovation	19	156
» telecom	16	159
» text ads	22	153
» tools & software	51	124
» top stories	36	139
» travel	2	173
» user experience	56	119
» viral marketing & social media	40	135
» weblog marketing	24	151
» women	3	172
» worst practices	4	171
» Youth	23	152

Is it Really Worthwhile to Market on Twitter?

A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.   [...]
Posted: Monday, May 3rd 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

Industry Buzz & Snippets: 01/19/10

Media: Debating journalism post print path. As shrinking newsrooms use upstarts' content, questions arise. Ad Networks: YuMe   [...]
Posted: Tuesday, January 19th 2010

Top US Companies in Need of "Twittervention"

Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar  [...]
Posted: Wednesday, January 13th 2010

What Else Can Social Media Do for Your Campaign?

Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products. But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se  [...]
Posted: Thursday, January 7th 2010

Apps for Financial New Year's Resolutions

2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator. For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation (  [...]
Posted: Monday, January 4th 2010

OneRiot Jumps on Real Time Ad Bandwagon

Digsby, an IM and Twitter client, is integrating a new real time ad platform into News Feeds - a reflection of the growing influence of Twitter and other social platforms that stream day-to-day online conversations. Digsby is one of the first developers to use a new ad platform developed by OneRiot, a search engine whose focus is on real time messages. Called RiotWise Trending Ads, it streams ads related to trending topics on the social web by displaying   [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Email, IM, SocNets Top Online Sharing Channels

Despite the social media revolution,  more traditional forms of online networking such as email and instant messaging are still the most popular mediums for sharing content across the web, according to a recent study by Social Twist, which was based on an analysis of information exchanges using its Tell-a-Friend content-sharing widget. The repor  [...]
Posted: Wednesday, November 18th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009

Premium Twitter Accounts Expected by Year's End

In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end. As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t  [...]
Posted: Monday, August 24th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Fueled Mainly by Media, Twitter Rides TiVo-Style Hype

A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis. Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."   [...]
Posted: Wednesday, May 20th 2009