Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » signs of what's to come | 69 | 92 |
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| » top stories | 36 | 125 |
| » travel | 2 | 159 |
| » viral marketing & social media | 40 | 121 |
| » weblog marketing | 24 | 137 |
| » women | 3 | 158 |
| » worst practices | 4 | 157 |
| » Youth | 23 | 138 |
Marketers Leverage Customer Initiated Interactions
A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica.
Marketers Personalize Customer Initiated Interactions
Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor [...]
Posted: Thursday, March 18th 2010
Are Consumers Becoming More Suspicious of Social Networks?
The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not.
Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an [...]
Posted: Thursday, February 18th 2010
Industry Buzz & Snippets: 02/04/10
Campaigns:
Case study: Direct mail, SMS lift reward program.
Search:
Google updates online ad patent.
Troubleshooting tips from AdSense.
Mob [...]
Posted: Thursday, February 4th 2010
Verizon Unveils Digital Coupon Service
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce [...]
Posted: Wednesday, February 3rd 2010
Britain Turns to Social Media to Promote 2012 Games
Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games.
VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events.
"Outsmart Our Competitors"
[...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 01/14/10
Ad Networks:
Amobee acquires London-based RingRing.
Web Analytics:
Why your website statistic reports are wrong, part 2.
Web 2.0:
Netflix on Wii won't c [...]
Posted: Thursday, January 14th 2010
Top US Companies in Need of "Twittervention"
Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar [...]
Posted: Wednesday, January 13th 2010
What Else Can Social Media Do for Your Campaign?
Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products.
But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se [...]
Posted: Thursday, January 7th 2010
Apps for Financial New Year's Resolutions
2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator.
For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation ( [...]
Posted: Monday, January 4th 2010
OneRiot Jumps on Real Time Ad Bandwagon
Digsby, an IM and Twitter client, is integrating a new real time ad platform into News Feeds - a reflection of the growing influence of Twitter and other social platforms that stream day-to-day online conversations.
Digsby is one of the first developers to use a new ad platform developed by OneRiot, a search engine whose focus is on real time messages. Called RiotWise Trending Ads, it streams ads related to trending topics on the social web by displaying [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Premium Twitter Accounts Expected by Year's End
In a VentureBeat interview last week, co-founded Biz Stone described in greater detail Twitter's plans to launch a revenue model before year's end.
As in previous discussions, Biz Stone reiterated that Twitter would not charge users for existing usage habits; the company plans t [...]
Posted: Monday, August 24th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Meebo Unifies SocNets, Content Sites on Engagement Platform
IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease.
"Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said.
Mother-driven [...]
Posted: Wednesday, June 10th 2009
Twitter to Remain Ad-Free, Founder Says
Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone.
Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a [...]
Posted: Thursday, May 21st 2009
Location-Based Mobile Ads Outperform Standard
Useful Networks (UN), a location-based services (LBS) specialist that develops location-based advertising (LBA) technology with its AdWhere Platform, released the results from recent large-scale trials which demonstrate the effectiveness of LBA over standard mobile advertising.
The AdWhere platform targets consumers with location-based advertising on their mobile devices. Advertising to a consumer based on where they [...]
Posted: Friday, May 15th 2009
Mobile Web Poised for Fast Growth
Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke [...]
Posted: Tuesday, March 31st 2009