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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

AT&T Staunchly Defends Ad Targeting

As mobile advertising picks up steam, AT&T sets a precedent by issuing a strong defense of tracking users' web-browsing behavior across its network, arguing it can "dramatically improve their experience," reports the New York Times. AT&T also emphasized the importance of doing so "the right way," meaning using of the "opt-in" method (requiring customers to affirmati  [...]
Posted: Monday, August 18th 2008

Google Goes to Court for Deceptive PPC Ads

New Jersey resident Jenna Goddard is suing Google for serving pay-per-click ads that bamboozle searchers into registering for paid subscription services, reports MediaPost. The ads in question offer users ringtones and other mobile services on a subscription basis. Goddard claims Google violates its mob  [...]
Posted: Thursday, June 5th 2008

Industry Buzz & Snippets: 4/3/08

Ad Networks and Analytics: CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small. 18,000 broadband users in the UK unknowingly had t  [...]
Posted: Thursday, April 3rd 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Tax on Internet, Mobile May Replace French TV Ads

President Nicolas Sarkozy of France has proposed a bill that bans commercials on public television and taxes internet and mobile phone service, reports the International Herald Tribune. On abolishing advertising on public TV, Sarkozy said channels "could be financed by a tax on advertising revenues of private broadcasters and an infinitesimal tax on the revenues of new means of communication like Internet  [...]
Posted: Wednesday, January 9th 2008

Facebook Slips into Private Stratosphere of BlackBerry Users

Despite its recent privacy burn over the Beacon, Facebook is flirting yet again with the patience of its users. The site is currently testing a system that slips links to its mobile application onto smartphones -- without the permission of users. At present, only BlackBerry customers on the T-Mobile network are affected. Spokeswoman Kara Walker for T-Mobile explained the icon is "not   [...]
Posted: Wednesday, December 26th 2007

Consumer Report Scores US Mobile Carriers Embarrassingly Low

A major Consumer Reports survey will be published next month that highlights significant dissatisfaction with mobile carriers. The study found that more than half of mobile users are largely dissatisfied with their carrier, which surveyed 47,000 people in 20 major markets across the US, reports Information Week. Reasons for that dissatisfaction include termination fees, hi  [...]
Posted: Monday, December 10th 2007

Verizon Waffles on Restricting Abortion Rights Texters

For a short time yesterday Verizon refused to allow Naral, a pro-choice group, to use its network for abortion-oriented text alerts, reports ClickZ. The group was previously refused the ability to use a short code on Verizon's system, despite other carriers having allowed it. The company said the refusal was because of the controversial nature of Naral's campaign. Later in the day, however, Verizon reversed course an  [...]
Posted: Friday, September 28th 2007

Mobile Text Advertising: US Response Rates Higher Than Europe

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article),   [...]
Posted: Monday, September 24th 2007

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info

Eight of 10 Americans have little patience for merchants who don't answer the phone. For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts. The implications of the study,  [...]
Posted: Friday, September 14th 2007

eBay's Skype Down 24 Hours, Attributed to 'Software Issue'

eBay's Skype went down early yesterday and up to this point (8:30 AM Eastern) has not yet been fixed. The service, comprised of online chat, video and the ability to make long-distance calls online via VoIP, attributed the downtime to a "software issue." It is unclear how many users have been affected, but The Globe and Mail reports clients in Colombia,   [...]
Posted: Friday, August 17th 2007

Canadian Teachers Put Foot Down on Cyber Bullying

Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic. A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation   [...]
Posted: Tuesday, July 10th 2007

Study: Americans Think Mobile TV & Web too Much

Americans are enthusiastic about new tech like mobile video and high-definition broadband but at the same time express trepidation about nonstop access to the Net, according to a new poll (via ZDNet). Sixty-four percent of respondents with children under 18 said they believe mobile TV in cars would be a useful way to keep kids entertained, but 70 percent still wouldn't subscrib  [...]
Posted: Tuesday, April 17th 2007

First Virus to Pass from PCs to Handhelds Reported

The first virus that can jump from a PC to a mobile device and erase files has been reported by Mobile Antivirus Researchers Association (MARA), which received the virus on Monday, reports PC World. The virus came with a text file that read, in part: "This is proof-of-concept code for educational purposes only. This virus closes the gap between handhelds and desktops, now it's one big world open to all." The virus copies itsel  [...]
Posted: Wednesday, March 1st 2006

Yet Another Virus Targets Mac OS X

A second bit of malware targeting Apple's Mac OS X operating system (it would ostensibly use short-distance Bluetooth wireless networking technology to spread) has been spotted by F-Secure, Playfuls.com reports. The Java-based Inqtana.A is, apparently, an essentially ineffectual worm and has not been let loose in the wild.   [...]
Posted: Sunday, February 19th 2006