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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Mobile Display Ads Increase Brand Awareness and Interest

Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports. Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes  [...]
Posted: Wednesday, April 30th 2008

Digital Post Office of Love Draws Flirty Texters to Chicago Art Museum

The Museum of Contemporary Art liaised with Cellit Mobile Marketing to launch an interactive campaign to get singles texting each other. This was part of a campaign to generate buzz for its First Friday event on February 1. The Digital Post Office of Love, a one-day Valentine's Day-inspired event, drew 2,500 people. The event featured a special interactive display where visitors could post messages to other attendees. "We wanted to create a fun and engag­ing activity and to  [...]
Posted: Tuesday, February 12th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Latinos Watching More Mobile Video

Marketers and content producers are tapping into the power of the Latino market by reaching them via mobile devices, reports AdAge. Latino users spend more on mobile services and take advantage of more features like videos and ringtones than the general market. That's leading marketers to explore text, video or other methods to reach that audience on their mobile devices. One popular tactic is to create new or repurpose e  [...]
Posted: Monday, April 23rd 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Mobile Web Needs to Get Simpler

Marketers are going mobile to reach customers, but many of them aren't focusing on the unique demands of the technology and on the users. Instead of designing sites as if for the internet, marketers need to make it simple if they want to go mobile, Ad Age writes. Connection speeds for mobile users are much slower, meaning marketers need to use graphics that load quickly and must rely on text more. "Forget eve  [...]
Posted: Wednesday, March 14th 2007

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Google Acquisitions Hint at Plans for Future

While competitors such as eBay and Yahoo are making big splashes with acquisitions worth hundreds of millions, Google continues to buy much smaller companies with little media attention. Those acquisitions nevertheless provide a hint of what Google is up to, observes the Washington Post. In the two years since going public, Google has purchased at least four startups that specialize in   [...]
Posted: Monday, September 18th 2006

'Precious' Ringtones via Bluetooth Subway Ads in Toronto

An ad in a Toronto subway for the new Lord of the Rings musical distributes a free ringtone from the musical to those passing by who activate their bluetooth or infrared device and successfully point it at the Elvish Bluetooth Relic, writes Jon Hung on the Nuosis blog (via Adrants   [...]
Posted: Thursday, April 20th 2006

Marketers Explore More Emerging Media Channels

As marketers continue to increase online spending, they are moving beyond search marketing and experimenting with several online tactics that effectively generate leads, according to a panel discussion held Wednesday at BtoB's NetMarketing Breakfast, reports BtoB (via MediaBuyerPlanner). For example, with 80 percent of Avaya's marketing ef  [...]
Posted: Friday, March 24th 2006

Text Messaging Enters Marketing Mix

iMediaConnection: Texting to Win Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e  [...]
Posted: Thursday, April 15th 2004