Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 152 | 224 |
| » ad pricing | 1 | 375 |
| » ad selling | 48 | 328 |
| » ad targeting | 89 | 287 |
| » ad technologies & vendors | 73 | 303 |
| » advertainment | 71 | 305 |
| » Advertising | 1 | 375 |
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| » automotive | 14 | 362 |
| » b2b | 5 | 371 |
| » best practices | 18 | 358 |
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| » branding | 59 | 317 |
| » broadband | 43 | 333 |
| » campaigns & creatives of note | 63 | 313 |
| » case studies | 8 | 368 |
| » co-op marketing & partnerships | 66 | 310 |
| » computers & tech | 56 | 320 |
| » consumer packaged goods | 22 | 354 |
| » cross media | 120 | 256 |
| » demographics | 70 | 306 |
| » direct marketing | 33 | 343 |
| » domain names | 12 | 364 |
| » don't believe the hype | 8 | 368 |
| » e-commerce | 54 | 322 |
| » email marketing | 19 | 357 |
| » Europe | 51 | 325 |
| » events | 9 | 367 |
| » finance | 6 | 370 |
| » global | 11 | 365 |
| » healthcare | 3 | 373 |
| » How-to | 2 | 374 |
| » I-PR & business communications | 2 | 374 |
| » instant messaging marketing | 19 | 357 |
| » interviews | 1 | 375 |
| » intrusive formats | 1 | 375 |
| » Latin America | 5 | 371 |
| » legal, government & regulation | 20 | 356 |
| » loyalty & retention | 21 | 355 |
| » major account moves | 4 | 372 |
| » major brands | 102 | 274 |
| » major players news | 123 | 253 |
| » measurement & analytics | 26 | 350 |
| » media convergence | 147 | 229 |
| » minorities | 11 | 365 |
| » multi-channel marketing | 26 | 350 |
| » new and improved | 48 | 328 |
| » nonsense & parodies | 2 | 374 |
| » online ad market | 65 | 311 |
| » pearls of wisdom | 11 | 365 |
| » people | 20 | 356 |
| » personalization | 19 | 357 |
| » political parties & organizations | 5 | 371 |
| » privacy | 3 | 373 |
| » promotions | 20 | 356 |
| » publishing | 41 | 335 |
| » real estate | 1 | 375 |
| » research & stats | 109 | 267 |
| » rich media | 64 | 312 |
| » Sales | 1 | 375 |
| » search engine marketing | 21 | 355 |
| » seniors | 2 | 374 |
| » sex sells | 2 | 374 |
| » signs of doom | 9 | 367 |
| » signs of recovery | 1 | 375 |
| » signs of what's to come | 161 | 215 |
| » small business | 2 | 374 |
| » spam & anti-spam | 2 | 374 |
| » Spanish-speaking | 10 | 366 |
| » syndication & RSS | 16 | 360 |
| » technical innovation | 50 | 326 |
| » telecom | 82 | 294 |
| » text ads | 22 | 354 |
| » tools & software | 51 | 325 |
| » top stories | 15 | 361 |
| » travel | 6 | 370 |
| » user experience | 96 | 280 |
| » viral marketing & social media | 49 | 327 |
| » weblog marketing | 20 | 356 |
| » women | 15 | 361 |
| » worst practices | 2 | 374 |
| » Youth | 55 | 321 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
Top News: Facebook local mobile deals | AdMob integration with AdSense | 4G confusion | Mac app submissions
Facebook's Mobile Local Deals Offering:
Facebook ads provide 'deals' for local merchants, marketers.
Facebook to Foursquare: you're out.
A glimpse at the future of Foursquare.
Online Ad Market:
[...]
Posted: Thursday, November 4th 2010
Top News: Samsung to run display ads on YouTube mobile | Google experiments with brand search | HTML5 test topped by Microsoft | BOKU
Ad Technologies:
Samsung first to run display ads on YouTube mobile site.
Search:
Google showing related brands, stores & types in results.
Mobile Marketing:
Apple, Google are [...]
Posted: Tuesday, November 2nd 2010
Top News: Rapleaf tracks users by name | Viewers don't mind ads in online video | Project Devil | Android Apps
Online Ad Technology:
CW Says study dispels myth that viewers don't like ads in online videos.
AOL plans to roll out Project Devil ads to non-AOL sites.
Privacy:
Rapleaf [...]
Posted: Monday, October 25th 2010
Repo Men Promotion Latest to Use Barcode Tech
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient [...]
Posted: Wednesday, March 10th 2010
Sirius XM Introduces BlackBerry App
Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles.
The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet channels through a “f [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 01/28/10
Mobile Computing:
Mobile ads get a makeover.
What the iPad means for online advertising.
iPad blurs line between devices.
Apple's Tabl [...]
Posted: Thursday, January 28th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Mix Me In App Turns Music Fan into Producer
Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store.
Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a [...]
Posted: Monday, January 4th 2010
Industry Buzz & Snippets: 12/30/09
Industry:
Four ways technology will change advertising in 2010.
Virtual Goods:
Virtual goods give web firms new revenue in ad slump.
Campaigns:
NHL goes [...]
Posted: Wednesday, December 30th 2009
Sponsors Line Up for Popular Apps
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.
Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site.
Msnbc.com's free application for the iPhone and iPod touch, l [...]
Posted: Tuesday, December 29th 2009
iPhone/iTouch Downloads Explode During Holiday Week
This is a big week for iTouch and iPhone users - as well as for app makers that target them. App downloads levels are expected to be higher by 28 times in the week between Christmas and New Year's, compared to last year, according to a survey by PlayHaven, an online universe of fan communities for iPhone games, and Mobclix, a mobile ad exchange.
"The week b [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Middle-Aged Moms Swoon over New Moon
Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend.
While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring.
As an exampl [...]
Posted: Tuesday, December 1st 2009