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- Showing 1 - 9 of 9
Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
The Differences Between iPhone and Android Users Based on Digital Coupons
Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says [...]
Posted: Wednesday, September 1st 2010
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere
Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others.
What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts.
The most recent Pew study on th [...]
Posted: Thursday, February 19th 2009
Mobile Texting Plays Leading Role in Love, Dating 2.0
40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships.
And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T, [...]
Posted: Friday, December 12th 2008
Half of Adults -- and Almost All Teens -- Play Video Games
Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games.
About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes.
Pew's Annual Gadgets Survey found that, independ [...]
Posted: Wednesday, December 10th 2008
Older Americans' Online Behavior Mirrors Younger Users', Even Teens'
76 percent of Americans over 50 say the internet is an important source of information for them.
That figure is up from just 51 percent five years earlier, according to findings from AARP and the Center for the Digital Future at the USC Annenberg School [...]
Posted: Tuesday, July 8th 2008
As Mobiles Replace Landlines, Telephone Survey Integrity Threatened
Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC), [...]
Posted: Tuesday, May 20th 2008
To Adopt Mobile P2P Payments, Consumers Want Speed and Security
Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts [...]
Posted: Friday, March 28th 2008
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