Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 37 | 9 |
| » ad selling | 25 | 21 |
| » ad targeting | 29 | 17 |
| » ad technologies & vendors | 26 | 20 |
| » agencies & ad departments | 11 | 35 |
| » alternative marketing | 5 | 41 |
| » automotive | 1 | 45 |
| » best practices | 2 | 44 |
| » biz buzz | 6 | 40 |
| » branding | 3 | 43 |
| » broadband | 5 | 41 |
| » campaigns & creatives of note | 6 | 40 |
| » co-op marketing & partnerships | 2 | 44 |
| » consumer packaged goods | 1 | 45 |
| » CRM | 1 | 45 |
| » cross media | 4 | 42 |
| » demographics | 2 | 44 |
| » direct marketing | 3 | 43 |
| » e-commerce | 6 | 40 |
| » email marketing | 6 | 40 |
| » entertainment | 1 | 45 |
| » Europe | 1 | 45 |
| » finance | 2 | 44 |
| » global | 2 | 44 |
| » instant messaging marketing | 1 | 45 |
| » interviews | 1 | 45 |
| » legal, government & regulation | 9 | 37 |
| » loyalty & retention | 1 | 45 |
| » major account moves | 2 | 44 |
| » major brands | 5 | 41 |
| » major players news | 10 | 36 |
| » Marketing | 1 | 45 |
| » measurement & analytics | 6 | 40 |
| » media convergence | 7 | 39 |
| » multi-channel marketing | 1 | 45 |
| » new and improved | 4 | 42 |
| » online ad market | 14 | 32 |
| » pearls of wisdom | 2 | 44 |
| » people | 1 | 45 |
| » personalization | 1 | 45 |
| » political parties & organizations | 1 | 45 |
| » privacy | 9 | 37 |
| » publishing | 13 | 33 |
| » real estate | 1 | 45 |
| » research & stats | 8 | 38 |
| » rich media | 2 | 44 |
| » search engine marketing | 19 | 27 |
| » signs of what's to come | 4 | 42 |
| » small business | 1 | 45 |
| » spam & anti-spam | 3 | 43 |
| » syndication & RSS | 1 | 45 |
| » technical innovation | 5 | 41 |
| » telecom | 9 | 37 |
| » text ads | 7 | 39 |
| » tools & software | 12 | 34 |
| » top stories | 5 | 41 |
| » travel | 1 | 45 |
| » user experience | 6 | 40 |
| » viral marketing & social media | 19 | 27 |
| » weblog marketing | 3 | 43 |
| » women | 2 | 44 |
| » Youth | 1 | 45 |
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Mobile Ad Pricing, Creatives Entering Period of Flux
Mobile ad pricing is likely entering a state of flux. The more immediate reason is the probable entrance of Facebook in this space. There are longer-term trends impacting pricing as well, including new thinking about mobile’s role in the online ad budget and the evolution of this space towards better creative.
AdMob's Move
Perhaps the most visib [...]
Posted: Wednesday, February 22nd 2012
Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |
Ad Pricing:
Apple slashes iAd pricing again as mobile ad share declines.
Legal/Regulatory:
Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight.
Mobile Computing:
[...]
Posted: Wednesday, February 15th 2012
RTB Mobile Debuts in Asia
Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia.
The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill [...]
Posted: Tuesday, November 8th 2011
A Marketer's Guide to the Daily Deal Market Beyond Groupon and LivingSocial
Merchants that participate in the daily space must choose carefully on which sites they will advertise. Groupon and LivingSocial have huge scale, but companies that immediately go to these firms without considering the alternatives may be doing themselves a disservice.
At one time, the daily deal market was typified by sites that offered little personalization or localization for merchant or buyer. That changed a few short years ago when sites such as Groupon and Livin [...]
Posted: Monday, August 29th 2011
Internet Ad Revenues Post 15% Growth; Mobile Breakout Makes Debut in IAB Report
More good news for the online ad industry: the IAB Internet Advertising Revenue Report for 2010 and Q4 2010 posted record growth for both periods. The figures, prepared by PwC US, shows that revenues for 2010 reached a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010.
Search Wins the Day; Sponsorship Posts Most Growth
[...]
Posted: Wednesday, April 13th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Top Industry News for 8-24-10: Google tests recall button for e-mail
Technical Innovation:
Google tests hidden button to stop e-mails from being sent.
Campaign & Creatives:
Social media drives Hyundai uncensored campaign.
Ad Technologies: [...]
Posted: Tuesday, August 24th 2010
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Unlike Promoted Tweets, Earlybird May Work
Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens [...]
Posted: Wednesday, July 14th 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
What Apple's Mobile Plans Means for SEO
Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations.
It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store.
No details have been released about the new mobile ad system, tho [...]
Posted: Tuesday, April 6th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 3/31/10
Ad Technologies and Vendors:
YouTube redesign hits YouTube, doesn't solve its monetization problems.
Behavioral ads command twice the price of standard ads.
Search:
Google enables AdWord [...]
Posted: Wednesday, March 31st 2010
Industry Buzz & News: 3/26/10
Publishing:
Magazines use the iPad as their new barker.
U.K. newspapers to charge for web access.
Measurement & Analytics:
Facebook Insights to [...]
Posted: Friday, March 26th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years
Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate. But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s [...]
Posted: Friday, March 12th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/26/10
Measurement & Analytics:
Microsoft and comScore partner to update old-school planning metrics.
Weblog Marketing:
5 tactics to promote a business blog.
Ad Technologies:
Tremor [...]
Posted: Friday, February 26th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010